Ready-to-Drink (RTD) Coffee - Qatar

The Ready-to-Drink (RTD) Coffee market in Qatar has been experiencing significant growth in recent years. Customer preferences for convenient and on-the-go beverage options, coupled with the rising popularity of coffee consumption, have contributed to this development.

Customer preferences: In Qatar, as in many other countries, consumers are increasingly seeking convenient and time-saving options when it comes to their food and beverage choices. Ready-to-Drink (RTD) Coffee offers a convenient solution for coffee lovers who are constantly on the move or have limited time to prepare their own coffee. The ready availability of RTD Coffee in various flavors and sizes allows consumers to easily satisfy their coffee cravings without the need for brewing or preparation.

Trends in the market: One of the key trends in the RTD Coffee market in Qatar is the increasing demand for premium and specialty coffee products. Qatar has seen a growing interest in specialty coffee culture, with consumers becoming more knowledgeable about different coffee varieties and brewing methods. This trend has led to the introduction of a wide range of premium RTD Coffee options in the market, catering to the discerning tastes of coffee enthusiasts. Another trend in the market is the focus on healthier and more natural ingredients in RTD Coffee products. Qatar, like many other countries, has witnessed a shift towards healthier lifestyles and a greater emphasis on wellness. This has led to an increased demand for RTD Coffee products that are made with natural ingredients, free from artificial flavors, colors, and preservatives. Manufacturers are responding to this trend by offering RTD Coffee options that are low in sugar, organic, and made with plant-based milk alternatives.

Local special circumstances: Qatar's hot climate and the prevalence of outdoor activities contribute to the popularity of RTD Coffee as a refreshing beverage option. The convenience of grabbing a chilled RTD Coffee from a nearby store or vending machine appeals to consumers who are looking for a quick and refreshing way to cool down and stay energized.

Underlying macroeconomic factors: Qatar's growing economy and increasing disposable income levels have also played a role in the development of the RTD Coffee market. As people have more purchasing power, they are more willing to spend on premium and convenient products like RTD Coffee. Additionally, the influx of expatriates in Qatar has brought with it diverse coffee cultures and preferences, further driving the demand for RTD Coffee options. In conclusion, the Ready-to-Drink (RTD) Coffee market in Qatar is experiencing growth due to customer preferences for convenience, the rising popularity of coffee consumption, and the country's unique climate and economic factors. The market is characterized by trends towards premium and specialty coffee products, as well as a focus on healthier and more natural ingredients.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.