Juices - Qatar

The Juices market in Qatar has been experiencing significant growth in recent years.

Customer preferences: Qatari consumers have shown a growing preference for healthier beverage options, which has contributed to the increased demand for juices. With rising health consciousness and a desire for natural and nutritious products, consumers are increasingly turning to juices as a healthy alternative to sugary carbonated drinks. This shift in consumer preferences has been driven by a number of factors, including increased awareness of the health benefits of consuming fruits and vegetables, as well as a desire to maintain a balanced diet.

Trends in the market: One of the key trends in the Juices market in Qatar is the growing popularity of fresh and natural juices. Consumers are increasingly seeking out juices that are made from fresh fruits and vegetables, without any added sugars or preservatives. This trend is in line with the global movement towards healthier and more natural food and beverage options. In response to this trend, juice brands in Qatar have been introducing a wider range of fresh and natural juice options, including cold-pressed juices and juices made from organic ingredients. Another trend in the market is the increasing availability of a variety of juice flavors. In addition to traditional fruit flavors, such as orange and apple, consumers in Qatar are now able to choose from a wide range of exotic flavors, including pomegranate, mango, and guava. This trend is driven by the desire for more unique and adventurous taste experiences, as well as the influence of global food and beverage trends.

Local special circumstances: Qatar's hot climate and high temperatures year-round make juices a popular choice for hydration and refreshment. The availability of fresh and natural juices provides consumers with a convenient and healthy way to stay hydrated in the heat. Additionally, the large expatriate population in Qatar has also contributed to the demand for a wide variety of juice options, as different cultures and nationalities have different preferences when it comes to flavors and ingredients.

Underlying macroeconomic factors: The strong economic growth in Qatar has also played a role in the development of the Juices market. As disposable incomes have increased, consumers have been able to spend more on premium and healthier products, including juices. Additionally, the government's focus on promoting a healthy lifestyle and reducing the consumption of sugary drinks has also contributed to the growth of the Juices market in Qatar. The government has implemented various initiatives, such as awareness campaigns and taxes on sugary drinks, which have incentivized consumers to choose healthier beverage options like juices.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.