Ready-to-Drink (RTD) Tea - Qatar

The Ready-to-Drink (RTD) Tea market in Qatar has been experiencing significant growth in recent years.

Customer preferences: Qatari consumers have shown a growing preference for healthier beverage options, leading to an increased demand for RTD tea. This can be attributed to a rising awareness of the health benefits associated with tea consumption, such as its antioxidant properties and potential to improve digestion. Additionally, RTD tea offers convenience and is often perceived as a refreshing and hydrating alternative to carbonated drinks.

Trends in the market: One of the key trends in the RTD tea market in Qatar is the introduction of innovative flavors and blends. Manufacturers are constantly launching new and unique tea flavors to cater to the evolving tastes of consumers. This includes exotic fruit-infused teas, herbal blends, and traditional tea flavors with a modern twist. The availability of a wide range of flavors has helped to attract a diverse consumer base and drive the growth of the market. Another trend observed in the market is the increasing popularity of premium and organic RTD tea products. Qatari consumers are willing to pay a premium for high-quality and natural products. This has prompted manufacturers to focus on producing organic RTD teas that are free from artificial additives and preservatives. The demand for premium and organic RTD tea is driven by health-conscious consumers who prioritize the quality and purity of the beverages they consume.

Local special circumstances: Qatar's hot climate and the prevalence of outdoor activities make RTD tea a popular choice among consumers. The refreshing and hydrating nature of RTD tea makes it an ideal beverage for quenching thirst and staying cool in the hot weather. Additionally, the influence of Qatari culture and traditions, which value hospitality and offering refreshments to guests, has also contributed to the popularity of RTD tea in the country.

Underlying macroeconomic factors: Qatar's strong economy and high disposable income levels have played a significant role in driving the growth of the RTD tea market. The country's rapid urbanization and expanding middle class have led to an increase in consumer spending power, allowing more consumers to afford premium and higher-priced RTD tea products. Furthermore, the growing tourism industry in Qatar has also contributed to the demand for RTD tea, as tourists often seek out local and unique beverage options during their visits. In conclusion, the Ready-to-Drink (RTD) Tea market in Qatar is witnessing growth due to customer preferences for healthier beverage options, the introduction of innovative flavors and blends, the popularity of premium and organic products, the local climate and cultural influences, as well as the underlying macroeconomic factors of Qatar's strong economy and high disposable income levels.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.