Bottled Water - Qatar

The Bottled Water market in Qatar has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In Qatar, there has been a growing trend towards healthier lifestyles and increased awareness about the importance of hydration. As a result, consumers are increasingly choosing bottled water as their preferred beverage option. This shift in consumer preferences is driven by factors such as concerns about the quality of tap water, the convenience and portability of bottled water, and the perception that it is a healthier alternative to sugary drinks. Additionally, the hot climate in Qatar further contributes to the demand for bottled water, as consumers seek to stay hydrated throughout the day.

Trends in the market: One of the key trends in the Bottled Water market in Qatar is the increasing demand for premium and functional bottled water products. Consumers are willing to pay a premium for bottled water that offers additional health benefits, such as enhanced mineral content or added vitamins. This trend is driven by the desire for healthier options and the perception that these products provide added value. Another trend in the market is the growing popularity of flavored and infused bottled water. Consumers are seeking variety and unique flavors in their beverages, and flavored bottled water offers a refreshing alternative to traditional plain water. This trend is also influenced by the demand for healthier options, as flavored bottled water often contains natural flavors and no added sugars.

Local special circumstances: Qatar's high disposable income and affluent population contribute to the growth of the Bottled Water market. As one of the wealthiest countries in the world, Qatar has a large consumer base that is willing to spend on premium products, including bottled water. The country's high standard of living and urban lifestyle also contribute to the demand for convenient and portable beverages like bottled water. Additionally, Qatar has a relatively small land area and limited freshwater resources, which makes it challenging to produce and distribute tap water to meet the needs of the growing population. This scarcity of freshwater resources further drives the demand for bottled water as a reliable and safe drinking water option.

Underlying macroeconomic factors: The growing Bottled Water market in Qatar is also influenced by macroeconomic factors such as population growth, urbanization, and tourism. Qatar has been experiencing rapid population growth, driven by factors such as immigration and a high birth rate. This growing population, combined with urbanization and the increasing number of tourists visiting the country, creates a larger consumer base for bottled water. Furthermore, Qatar's hosting of major sporting events such as the FIFA World Cup in 2022 has increased the demand for bottled water. As the country prepares to welcome thousands of visitors, there is a need for adequate water supply to cater to the increased demand during the events. In conclusion, the Bottled Water market in Qatar is growing due to changing customer preferences towards healthier options, the demand for convenience and portability, and the local special circumstances of limited freshwater resources. The market is also influenced by trends such as the demand for premium and functional bottled water, as well as flavored and infused options. These trends, along with underlying macroeconomic factors, contribute to the overall growth and development of the Bottled Water market in Qatar.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.