Ready-to-Drink (RTD) Coffee & Tea - Qatar

The Ready-to-Drink (RTD) Coffee & Tea market in Qatar has been experiencing significant growth in recent years. Customer preferences for convenient and on-the-go beverages, coupled with the increasing popularity of coffee and tea consumption, have contributed to this trend.

Customer preferences: Qatari consumers have shown a growing preference for ready-to-drink coffee and tea beverages. This can be attributed to the convenience and portability offered by these products, which align with the fast-paced lifestyle of modern consumers. Additionally, the demand for healthier beverage options has also driven the growth of the RTD coffee and tea market in Qatar.

Trends in the market: One of the key trends in the RTD coffee and tea market in Qatar is the increasing popularity of premium and specialty products. Consumers are willing to pay a premium for high-quality and unique flavors, as they seek a more indulgent and elevated drinking experience. This trend is influenced by global consumer preferences and is reflected in the growing number of specialty coffee and tea shops in Qatar. Another trend in the market is the rising popularity of cold brew coffee. Cold brew coffee is known for its smoother and less acidic taste compared to traditional hot brewed coffee. This trend is driven by the growing awareness of the health benefits associated with cold brew coffee, such as lower acidity and reduced bitterness. In response to this trend, both local and international coffee brands have introduced cold brew coffee products in Qatar.

Local special circumstances: Qatar's hot climate and the prevalence of outdoor activities have also contributed to the growth of the RTD coffee and tea market. Cold beverages, such as iced coffee and iced tea, are particularly popular among consumers as a refreshing option to beat the heat. The availability of these ready-to-drink options allows consumers to enjoy their favorite beverages without the need for brewing or steeping, making it a convenient choice for the local population.

Underlying macroeconomic factors: Qatar's strong economy and high disposable income levels have also played a role in the development of the RTD coffee and tea market. With a high standard of living and a growing population of expatriates, there is an increasing demand for convenient and premium beverage options. The presence of international coffee and tea brands in Qatar has further fueled the growth of the market, as they bring a wide range of products and flavors to cater to the diverse consumer preferences in the country. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Qatar is experiencing growth due to customer preferences for convenience and on-the-go beverages, the popularity of coffee and tea consumption, and the influence of global trends. The increasing demand for premium and specialty products, as well as the rising popularity of cold brew coffee, are key trends in the market. Qatar's hot climate and high disposable income levels, coupled with the presence of international brands, further contribute to the growth of the RTD coffee and tea market in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.