Soft Drinks - Mozambique

The Soft Drinks market in Mozambique is witnessing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trajectory. Customer preferences in Mozambique are shifting towards healthier and more natural options in the Soft Drinks market. Consumers are becoming more health-conscious and are seeking out beverages with lower sugar content and fewer artificial ingredients. This trend mirrors the global movement towards healthier lifestyles and reflects the growing awareness of the negative health effects associated with excessive sugar consumption. As a result, there is a rising demand for products such as natural fruit juices, flavored water, and low-calorie soft drinks in Mozambique. Trends in the market indicate a growing interest in locally sourced and produced Soft Drinks in Mozambique. Consumers are increasingly interested in supporting local businesses and buying products that are made in their own country. This trend can be attributed to a desire to stimulate the local economy and promote sustainable practices. As a result, there has been a rise in the availability and popularity of soft drinks made from locally sourced fruits and ingredients. This trend not only caters to the preferences of consumers but also contributes to the development of the local agricultural sector. Local special circumstances in Mozambique also play a role in the development of the Soft Drinks market. The country's warm climate and high humidity levels create a favorable environment for the consumption of refreshing beverages. Soft drinks are often seen as a way to quench thirst and provide relief from the heat. Additionally, the growing urbanization and increasing disposable incomes in Mozambique have led to a rise in the consumption of convenience products, including soft drinks. The convenience and affordability of soft drinks make them an attractive option for consumers in the country. Underlying macroeconomic factors further contribute to the growth of the Soft Drinks market in Mozambique. The country has experienced steady economic growth in recent years, leading to an expansion of the middle class and an increase in consumer purchasing power. This has resulted in a higher demand for discretionary goods, including soft drinks. Additionally, the government's efforts to improve infrastructure and promote investment in the country have created a more favorable business environment for soft drink manufacturers and distributors. In conclusion, the Soft Drinks market in Mozambique is developing due to changing customer preferences, trends towards healthier and locally sourced products, local special circumstances, and positive macroeconomic factors. As consumers become more health-conscious and seek out natural options, there is a growing demand for low-sugar and locally produced soft drinks. The country's warm climate and increasing urbanization also contribute to the popularity of soft drinks. Furthermore, Mozambique's steady economic growth and supportive government policies create a favorable environment for the Soft Drinks market to thrive.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.