Home & Laundry Care - Mozambique | Statista Market Forecast

In 2024, the revenue in the Home & Laundry Care market in Mozambique amounts to US$247.80m.
It is projected that the market will experience an annual growth rate of 5.78% (CAGR 2024-2029).
The largest segment in this market is Laundry Care, with a market volume of US$123.20m in 2024.
When compared globally, United States generates the most revenue in this market, reaching US$32bn in 2024.
In terms of per capita figures, in Mozambique generates revenues of US$7.11 per person in 2024.
Furthermore, it is expected that 0.8% of the total revenue in the Home & Laundry Care market will be generated through online sales by 2024.
Mozambique's home and laundry care market is witnessing a surge in demand for eco-friendly and locally sourced cleaning products.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Mozambique is experiencing moderate growth, influenced by increasing urbanization, rising disposable incomes, and a growing awareness of hygiene. These factors are propelling demand for effective cleaning solutions and convenient products.

Customer preferences: In Mozambique, consumers are increasingly prioritizing eco-friendly and sustainable home and laundry care products, reflecting a growing awareness of environmental issues and health implications associated with traditional cleaning agents. The younger demographic, particularly urban millennials, is driving demand for products that align with their values of sustainability and convenience. Additionally, there is a notable shift towards multi-functional cleaning solutions, as busy lifestyles prompt consumers to seek effective products that save time and effort while ensuring hygiene and cleanliness in their homes.

Trends in the market: In Mozambique, the Home & Laundry Care market is experiencing a surge in demand for eco-friendly and sustainable products, with consumers increasingly aware of the environmental and health impacts of traditional cleaning agents. This trend is particularly pronounced among urban millennials, who prioritize brands that reflect their values of sustainability and convenience. Furthermore, there is a growing preference for multi-functional cleaning solutions, as busy lifestyles lead consumers to seek effective products that optimize time and effort while ensuring cleanliness. These shifts hold significant implications for industry stakeholders, compelling brands to innovate and adapt their offerings to meet evolving consumer expectations.

Local special circumstances: In Mozambique, the Home & Laundry Care market is shaped by a blend of local factors, including varying levels of urbanization and economic disparity. Urban areas witness a surge in demand for eco-friendly products, driven by a younger population that values sustainability. Cultural preferences also play a role, as traditional cleaning methods coexist with modern approaches. Additionally, regulatory initiatives promoting environmentally safe products encourage brands to innovate, aligning with consumer expectations for effectiveness and eco-consciousness, thus transforming market dynamics.

Underlying macroeconomic factors: The Home & Laundry Care market in Mozambique is significantly influenced by macroeconomic factors such as national economic stability, consumer purchasing power, and inflation rates. Economic growth, though uneven, has led to increased disposable incomes, particularly in urban areas, fueling demand for premium and eco-friendly products. Global trends towards sustainability further impact local consumer preferences, aligning with international brands' strategies. Additionally, government initiatives promoting local manufacturing and fiscal policies aimed at reducing import tariffs on environmentally safe products enhance market accessibility, fostering innovation and competition among domestic and international players.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.