Juices - Mozambique

The Juices market in Mozambique is experiencing significant growth and development.

Customer preferences: In Mozambique, consumers are increasingly seeking healthier beverage options, which has led to a growing demand for juices. This shift in consumer preferences is driven by a desire for natural and nutritious products. Additionally, the convenience of ready-to-drink juices has also contributed to their popularity among busy urban consumers.

Trends in the market: One of the key trends in the Mozambican Juices market is the increasing popularity of locally sourced and organic juices. Consumers are becoming more conscious of the environmental impact of their choices and are actively seeking out products that are made with sustainable and locally grown ingredients. This trend is in line with the global movement towards organic and sustainable food and beverages. Another trend in the market is the introduction of innovative flavors and blends. Manufacturers are constantly launching new and unique juice flavors to cater to the diverse tastes and preferences of consumers. This trend is driven by the desire for variety and novelty in the beverage choices.

Local special circumstances: Mozambique is a country with a rich agricultural sector, which provides a steady supply of fresh fruits. This abundance of fruits allows local juice manufacturers to produce high-quality juices at competitive prices. Additionally, the country's tropical climate is conducive to the cultivation of a wide variety of fruits, which further contributes to the availability of diverse juice options.

Underlying macroeconomic factors: The growing Juices market in Mozambique can also be attributed to the country's improving economic conditions. As the economy continues to grow, consumers have more disposable income to spend on premium and healthier beverage options. This increase in purchasing power has fueled the demand for juices, as consumers are willing to pay a premium for products that offer health benefits. Furthermore, urbanization and changing lifestyles have also played a role in the development of the Juices market. With more people living in cities and leading busy lives, there is a greater demand for convenient and on-the-go beverage options. Ready-to-drink juices provide a convenient and healthy alternative to carbonated soft drinks and other sugary beverages. In conclusion, the Juices market in Mozambique is witnessing significant growth and development due to changing consumer preferences, the introduction of innovative flavors, the availability of locally sourced ingredients, and the country's improving economic conditions. As consumers continue to prioritize health and convenience, the demand for juices is expected to further increase in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.