Ready-to-Drink (RTD) Coffee - Mozambique

The Ready-to-Drink (RTD) Coffee market in Mozambique has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the RTD Coffee market in Mozambique is the changing preferences of consumers. With the increasing urbanization and Western influence, there has been a shift towards convenience and on-the-go consumption. RTD Coffee provides a convenient and quick option for coffee lovers, especially for those who are always on the move or have busy lifestyles. Additionally, the younger generation, who are more open to trying new and innovative products, have shown a growing interest in RTD Coffee.

Trends in the market: The RTD Coffee market in Mozambique has witnessed several trends that have contributed to its growth. Firstly, there has been a rise in the number of coffee shops and cafes across the country, which has increased the availability and accessibility of RTD Coffee. This has also led to an increase in the awareness and popularity of RTD Coffee among consumers. Secondly, there has been a growing trend of health-consciousness among consumers, leading to a demand for healthier and natural ingredients in RTD Coffee. As a result, manufacturers are introducing products with low sugar and natural sweeteners to cater to this demand. Lastly, the market has seen a surge in the introduction of innovative flavors and varieties of RTD Coffee, such as cold brews and nitro-infused coffees, which have attracted a wider consumer base.

Local special circumstances: Mozambique, being a country with a significant coffee culture, provides a favorable environment for the growth of the RTD Coffee market. The country has a long history of coffee production and consumption, which has created a strong coffee culture and a familiarity with coffee products among the population. This cultural background has made it easier for RTD Coffee to gain acceptance and popularity among consumers in Mozambique. Additionally, the warm climate in the country makes RTD Coffee a refreshing and appealing beverage choice for consumers, especially during hot weather.

Underlying macroeconomic factors: Several macroeconomic factors have contributed to the growth of the RTD Coffee market in Mozambique. The country has experienced steady economic growth in recent years, which has resulted in an increase in disposable incomes and a growing middle class. This has led to a rise in consumer spending on non-essential items, including beverages like RTD Coffee. Furthermore, the expanding urban population and rapid urbanization have created a demand for convenient and on-the-go products, making RTD Coffee a popular choice among urban consumers. Lastly, the increasing penetration of internet and social media in Mozambique has played a significant role in promoting and creating awareness about RTD Coffee, leading to its growing popularity among consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.