Ready-to-Drink (RTD) Coffee & Tea - Mozambique

The Ready-to-Drink (RTD) Coffee & Tea market in Mozambique is experiencing significant growth and development.

Customer preferences: In Mozambique, there is a growing consumer preference for convenience and on-the-go products, which has fueled the demand for ready-to-drink coffee and tea. Busy lifestyles and the need for quick refreshment options have driven consumers to choose RTD beverages as a convenient alternative to traditional hot beverages. Additionally, the younger population in Mozambique, who are more open to trying new and innovative products, have also contributed to the increasing popularity of RTD coffee and tea.

Trends in the market: One prominent trend in the RTD Coffee & Tea market in Mozambique is the increasing demand for healthier and natural options. Consumers are becoming more health-conscious and are actively seeking beverages that are low in sugar, artificial additives, and preservatives. As a result, companies are introducing products that cater to these preferences, such as RTD beverages made with natural ingredients and sweetened with alternatives like stevia or honey. Another trend in the market is the expansion of product offerings. With the growing popularity of RTD coffee and tea, both local and international companies are introducing a wider range of flavors and varieties. This includes options like cold brew coffee, matcha tea, and herbal infusions, providing consumers with a diverse selection to choose from.

Local special circumstances: Mozambique's warm climate and tropical environment make it an ideal market for RTD coffee and tea. The refreshing nature of these beverages, when served chilled or over ice, appeals to consumers seeking a cooling and energizing drink. Additionally, the cultural preference for socializing and gathering in outdoor spaces further drives the demand for RTD coffee and tea, as they can be enjoyed on the go or during social occasions.

Underlying macroeconomic factors: The overall economic growth and increasing disposable income in Mozambique have played a significant role in the development of the RTD Coffee & Tea market. As consumers have more spending power, they are willing to invest in convenient and premium products. Furthermore, the expanding urban population and rising middle class have created a larger consumer base for RTD beverages. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Mozambique is experiencing growth due to changing customer preferences, including a demand for convenience and healthier options. The market is also witnessing trends such as the expansion of product offerings and the preference for natural ingredients. The local special circumstances, such as the warm climate and cultural preferences, further contribute to the market's development. Lastly, the underlying macroeconomic factors, such as economic growth and increasing disposable income, have fueled the demand for RTD coffee and tea in Mozambique.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.