Ready-to-Drink (RTD) Tea - Mozambique

The Ready-to-Drink (RTD) Tea market in Mozambique has been experiencing steady growth in recent years, driven by changing consumer preferences and increasing health consciousness among the population.

Customer preferences: Customer preferences have shifted towards healthier beverage options, with a growing demand for ready-to-drink tea. Consumers are increasingly looking for convenient and refreshing alternatives to carbonated drinks and sugary beverages. Ready-to-drink tea offers a natural and low-calorie option, making it an attractive choice for health-conscious individuals.

Trends in the market: One of the key trends in the RTD tea market in Mozambique is the increasing popularity of flavored and functional teas. Consumers are seeking unique and innovative flavors, such as fruity, herbal, and floral varieties. Additionally, there is a growing demand for teas with added functional benefits, such as antioxidants and vitamins. Another trend is the rising popularity of premium and organic RTD teas. Consumers are willing to pay a premium for high-quality teas made from organic ingredients. This trend is driven by the perception that organic teas are healthier and more environmentally friendly.

Local special circumstances: Mozambique's warm climate and cultural preference for tea consumption have contributed to the growth of the RTD tea market. The country's tropical climate makes it an ideal market for refreshing and thirst-quenching beverages like ready-to-drink tea. Additionally, tea is deeply ingrained in Mozambican culture, with a long history of tea consumption and traditional tea ceremonies.

Underlying macroeconomic factors: The growing middle class in Mozambique has played a significant role in the development of the RTD tea market. As disposable incomes rise, consumers have more purchasing power to spend on premium and healthier beverage options. Additionally, increasing urbanization and changing lifestyles have led to a greater demand for convenient and on-the-go products like RTD tea. Furthermore, the government's efforts to promote a healthy lifestyle and combat obesity have also contributed to the growth of the RTD tea market. Public health campaigns and regulations on sugary beverages have encouraged consumers to switch to healthier alternatives like tea. In conclusion, the Ready-to-Drink (RTD) Tea market in Mozambique is experiencing growth due to changing consumer preferences, including a shift towards healthier beverage options. The market is characterized by trends such as the popularity of flavored and functional teas, as well as the demand for premium and organic products. Mozambique's warm climate and cultural preference for tea consumption, along with the growing middle class and government initiatives, are driving the development of the RTD tea market in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.