Bottled Water - Mozambique

The Bottled Water market in Mozambique has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Customers in Mozambique have shown a growing preference for bottled water due to concerns about the quality and safety of tap water. The convenience and portability of bottled water also make it a popular choice for consumers on the go. Additionally, the rising health consciousness among consumers has led to an increased demand for bottled water as a healthier alternative to sugary beverages.

Trends in the market: One of the key trends in the bottled water market in Mozambique is the growing popularity of flavored and functional waters. Consumers are opting for flavored waters that offer a variety of fruit flavors, as well as functional waters that claim to provide additional health benefits such as hydration, detoxification, and improved digestion. This trend is driven by the desire for more options and added value in the bottled water segment. Another trend in the market is the increasing focus on sustainable packaging. With growing environmental concerns, consumers are becoming more conscious of the impact of plastic waste on the environment. As a result, there is a rising demand for bottled water packaged in environmentally friendly materials such as recycled plastic or biodegradable materials. This trend reflects the growing importance of sustainability in the purchasing decisions of consumers.

Local special circumstances: Mozambique, being a country with a hot and humid climate, creates a favorable environment for the growth of the bottled water market. The need for hydration is higher in such climates, leading to an increased demand for bottled water. Additionally, the country's tourism industry is booming, attracting a large number of international visitors who often prefer bottled water for safety and convenience reasons. This influx of tourists further contributes to the growth of the market.

Underlying macroeconomic factors: The economic development and rising disposable income in Mozambique have played a significant role in the growth of the bottled water market. As the middle class expands and people have more purchasing power, they are willing to spend on premium products such as bottled water. Moreover, the urbanization and modernization of Mozambique have led to lifestyle changes, with consumers adopting more Westernized habits, including the consumption of bottled water. In conclusion, the Bottled Water market in Mozambique is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The increasing demand for bottled water is driven by concerns about tap water quality, the convenience and portability of bottled water, and the rising health consciousness among consumers. Flavored and functional waters, as well as sustainable packaging, are emerging trends in the market. The hot and humid climate, the thriving tourism industry, and the economic development of Mozambique contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.