Soft Drinks - Jordan

The Soft Drinks market in Jordan is experiencing significant growth and development in recent years.

Customer preferences: In Jordan, consumers have shown a strong preference for soft drinks as a refreshing beverage option. The hot climate and the cultural emphasis on hospitality and socializing contribute to the popularity of soft drinks in the country. Consumers often choose soft drinks as a way to quench their thirst and enjoy a moment of relaxation or social interaction.

Trends in the market: One of the key trends in the soft drinks market in Jordan is the increasing demand for healthier and more natural beverage options. Consumers are becoming more conscious about their health and are seeking out soft drinks that are free from artificial flavors, colors, and preservatives. This trend is driven by a growing awareness of the negative health effects associated with consuming sugary and artificially sweetened beverages. As a result, there has been a rise in the popularity of natural fruit juices, infused water, and low-sugar soft drinks in the market. Another trend in the soft drinks market is the growing popularity of functional beverages. Consumers are looking for soft drinks that offer additional health benefits, such as improved digestion, increased energy, or enhanced cognitive function. This trend is driven by a desire for products that not only quench thirst but also contribute to overall well-being. As a result, we have seen an increase in the availability of soft drinks with added vitamins, minerals, and herbal extracts.

Local special circumstances: One of the unique aspects of the soft drinks market in Jordan is the strong presence of local beverage brands. These brands have a deep understanding of the local consumer preferences and have tailored their product offerings accordingly. They often incorporate traditional flavors and ingredients that resonate with the local population. This gives them a competitive advantage over international brands and allows them to capture a significant share of the market.

Underlying macroeconomic factors: The growth of the soft drinks market in Jordan can also be attributed to favorable macroeconomic factors. The country has experienced stable economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed consumers to allocate a larger portion of their budget towards non-essential items such as soft drinks. Additionally, the government has implemented policies to attract foreign investment and promote entrepreneurship, leading to the establishment of new soft drink manufacturing facilities and the introduction of innovative products in the market. In conclusion, the soft drinks market in Jordan is witnessing growth and development due to customer preferences for refreshing beverages, the demand for healthier and functional options, the presence of local brands, and favorable macroeconomic factors. As consumers continue to prioritize their health and well-being, we can expect to see further innovation and diversification in the soft drinks market in Jordan.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.