Juices - Jordan

The Juices market in Jordan has been experiencing significant growth in recent years.

Customer preferences: The demand for juices in Jordan has been driven by several factors. Firstly, there is a growing health consciousness among consumers, leading them to seek out healthier beverage options. Juices are perceived as a natural and nutritious choice, as they are often made from fresh fruits and contain no artificial additives or preservatives. Additionally, the convenience of packaged juices has also contributed to their popularity, as they can be easily consumed on-the-go.

Trends in the market: One of the key trends in the Jordanian juice market is the increasing popularity of cold-pressed juices. Cold-pressed juices are made by extracting juice from fruits and vegetables using a hydraulic press, which helps to retain more nutrients and enzymes compared to traditional juicing methods. This trend is in line with the global shift towards healthier and more natural food and beverage options. Another trend in the market is the rising demand for organic juices. Organic juices are made from fruits that have been grown without the use of synthetic fertilizers, pesticides, or genetically modified organisms. This trend is driven by consumers' concerns about the potential health risks associated with consuming fruits that have been treated with chemicals.

Local special circumstances: One of the unique aspects of the Jordanian juice market is the abundance of locally grown fruits. Jordan has a favorable climate for fruit cultivation, and the country produces a wide variety of fruits, including oranges, apples, pomegranates, and grapes. This allows juice manufacturers to source their ingredients locally, ensuring freshness and supporting the local economy.

Underlying macroeconomic factors: The growth of the juice market in Jordan can also be attributed to favorable macroeconomic factors. The country has experienced stable economic growth in recent years, which has led to an increase in disposable income among consumers. This has allowed them to spend more on premium and healthier beverage options, such as juices. In conclusion, the Juices market in Jordan has been driven by customer preferences for healthier and more natural beverage options. The increasing popularity of cold-pressed and organic juices reflects the global trend towards healthier lifestyles. The abundance of locally grown fruits and favorable macroeconomic conditions have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.