Bottled Water - Jordan

The Bottled Water market in Jordan has experienced significant growth in recent years, driven by changing consumer preferences and local special circumstances.

Customer preferences: One of the main reasons for the growth of the Bottled Water market in Jordan is the increasing health consciousness among consumers. As people become more aware of the importance of staying hydrated and maintaining a healthy lifestyle, the demand for bottled water has risen. Additionally, the convenience and portability of bottled water make it a popular choice for on-the-go consumers.

Trends in the market: An emerging trend in the Bottled Water market in Jordan is the growing popularity of flavored and functional waters. Consumers are seeking more variety in their beverage choices and are looking for options that offer additional benefits, such as enhanced hydration or added vitamins and minerals. This trend is driven by the desire for healthier and more functional beverages. Another trend in the market is the rise of premium bottled water brands. As disposable income levels increase in Jordan, consumers are willing to spend more on high-quality products. Premium bottled water brands often emphasize their unique sourcing methods or mineral content, appealing to consumers who value purity and taste.

Local special circumstances: Jordan is a country with limited freshwater resources, making access to clean drinking water a challenge for many. As a result, bottled water has become an essential commodity for the population. The government has implemented measures to ensure the safety and quality of bottled water, further driving its demand.

Underlying macroeconomic factors: The growth of the Bottled Water market in Jordan can also be attributed to favorable macroeconomic factors. The country has experienced stable economic growth in recent years, leading to an increase in disposable income levels. This has allowed consumers to spend more on discretionary items, including bottled water. In conclusion, the Bottled Water market in Jordan has seen significant growth due to changing consumer preferences, such as increased health consciousness and the desire for convenience. The market has also been influenced by local special circumstances, such as limited freshwater resources. Additionally, favorable macroeconomic factors have contributed to the growth of the market. Overall, the future outlook for the Bottled Water market in Jordan looks promising, with continued growth expected in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.