Soft Drinks - Iraq | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$2.47bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$337.00m in 2024.
Revenue, combined amounts to US$2.81bn in 2024.
The revenue, at home is expected to grow annually by 5.15% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$53.15 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 2.04bn L by 2024.
Volume, out-of-home is expected to amount to 71.79m L in 2024.
Volume, combined is expected to amount to 2.11bn L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of 2.1% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 43.87L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Iraq has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Iraq have shifted towards healthier beverage options, with a growing demand for natural and low-sugar drinks. This trend is in line with global consumer preferences, as people become more health-conscious and seek out products that align with their wellness goals. As a result, soft drink companies in Iraq have been introducing new product lines and reformulating existing ones to cater to this demand. Additionally, there has been a rising interest in functional beverages, such as energy drinks and sports drinks, as consumers look for products that provide added benefits beyond hydration. Trends in the Soft Drinks market in Iraq also reflect the country's unique cultural and economic landscape. Iraq has a young population, with a significant portion of the population under the age of 30. This demographic trend has contributed to the growing demand for soft drinks, as young consumers are more likely to consume these beverages. Furthermore, the country's hot climate and high temperatures throughout the year create a favorable environment for the consumption of soft drinks and other refreshing beverages. Local special circumstances in Iraq have also played a role in the development of the Soft Drinks market. The country has undergone significant political and economic changes in recent years, which have had an impact on consumer behavior and spending patterns. As the country stabilizes and the economy improves, consumers have more disposable income to spend on non-essential products like soft drinks. This has led to an increase in overall consumption and a broader range of soft drink options available in the market. Underlying macroeconomic factors have also contributed to the growth of the Soft Drinks market in Iraq. The country's GDP has been steadily increasing, driven by oil exports and infrastructure development. This has led to an overall improvement in living standards and an increase in consumer spending power. As a result, more consumers are able to afford soft drinks, leading to higher sales and market growth. In conclusion, the Soft Drinks market in Iraq is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The demand for healthier and functional beverages, along with the country's young population and favorable climate, have contributed to the market's development. Additionally, as Iraq's economy improves and consumer spending power increases, the market is expected to continue growing in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.