Juices - Iraq

The Juices market in Iraq has been experiencing significant growth in recent years. Customer preferences for healthier beverage options, coupled with local special circumstances and underlying macroeconomic factors, have contributed to this development. Customer preferences in Iraq have shifted towards healthier and more natural beverage options, including juices. As consumers become more health-conscious, they are actively seeking out beverages that are low in sugar and high in nutritional value. This has led to an increased demand for juices that are made from fresh fruits and vegetables, without the addition of artificial flavors or preservatives. Additionally, the convenience factor of ready-to-drink juices has also contributed to their popularity among busy consumers. Trends in the Juices market in Iraq reflect the global trend of increasing consumption of natural and organic products. Consumers are becoming more aware of the potential health benefits of consuming juices that are free from artificial ingredients. As a result, there has been a rise in the number of juice bars and cafes offering freshly squeezed juices made from a variety of fruits and vegetables. This trend is likely to continue as consumers continue to prioritize their health and wellness. Local special circumstances in Iraq, such as the hot climate and the abundance of fresh fruits and vegetables, have also contributed to the growth of the Juices market. The hot weather in Iraq creates a high demand for refreshing and hydrating beverages, making juices a popular choice among consumers. Additionally, Iraq has a rich agricultural sector, which allows for the production of a wide variety of fruits and vegetables that can be used to make juices. This availability of fresh produce has made it easier for juice manufacturers and retailers to meet the growing demand for juices in the market. Underlying macroeconomic factors, such as increasing disposable incomes and urbanization, have also played a role in the development of the Juices market in Iraq. As the economy continues to grow and more people move to urban areas, there is an increase in the purchasing power of consumers. This has allowed them to spend more on premium and healthier beverage options, including juices. Furthermore, urbanization has led to the establishment of modern retail channels, such as supermarkets and convenience stores, which have made it easier for consumers to access a wide range of juices. In conclusion, the Juices market in Iraq is experiencing growth due to customer preferences for healthier beverage options, local special circumstances such as the hot climate and abundance of fresh produce, and underlying macroeconomic factors such as increasing disposable incomes and urbanization. As these factors continue to drive the demand for juices, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.