Ready-to-Drink (RTD) Coffee - Iraq

The Ready-to-Drink (RTD) Coffee market in Iraq has been experiencing significant growth in recent years.

Customer preferences: Iraqi consumers have shown a growing preference for convenience and on-the-go products, which has contributed to the increasing demand for RTD coffee. As the country's economy continues to grow and urbanize, consumers are looking for quick and easy options for their caffeine fix. RTD coffee provides a convenient solution for busy individuals who want a refreshing beverage without the need for brewing or preparation.

Trends in the market: One of the key trends in the RTD coffee market in Iraq is the introduction of innovative flavors and packaging. Companies are constantly coming up with new and exciting flavors to cater to the diverse taste preferences of consumers. Additionally, attractive and eye-catching packaging plays a crucial role in attracting customers and influencing their purchasing decisions. Another trend in the market is the increasing availability of RTD coffee in various distribution channels. While traditional retail channels such as supermarkets and convenience stores remain popular, there has been a rise in online sales of RTD coffee. E-commerce platforms provide consumers with the convenience of ordering their favorite RTD coffee brands from the comfort of their homes, further driving the market growth.

Local special circumstances: Iraq has a young population with a significant portion of the population being under the age of 30. This demographic group is more likely to adopt new trends and embrace Western-style products, including RTD coffee. The influence of Western culture and the desire to try new and trendy products have contributed to the growing popularity of RTD coffee among young Iraqis.

Underlying macroeconomic factors: The improving economic conditions in Iraq have played a significant role in the development of the RTD coffee market. As the country's economy stabilizes and disposable incomes increase, consumers have more purchasing power to spend on non-essential items such as RTD coffee. This has created a favorable environment for market growth and expansion. In conclusion, the Ready-to-Drink (RTD) Coffee market in Iraq is experiencing significant growth due to the increasing preference for convenience and on-the-go products, the introduction of innovative flavors and packaging, the availability of RTD coffee in various distribution channels, the influence of Western culture, and the improving economic conditions in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.