Ready-to-Drink (RTD) Tea - Iraq

The Ready-to-Drink (RTD) Tea market in Iraq has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Iraq have shifted towards healthier beverage options, with an increasing focus on natural and organic ingredients. Ready-to-Drink (RTD) Tea, with its perceived health benefits and refreshing taste, has gained popularity among consumers. Additionally, the convenience factor of RTD Tea has also played a role in driving its demand, as consumers look for on-the-go options that can be easily consumed. Trends in the market have further fueled the growth of RTD Tea in Iraq. The introduction of new flavors and variants, such as fruit-infused teas and herbal blends, has attracted a wider consumer base. Manufacturers have also responded to the demand for healthier options by offering low-sugar and sugar-free varieties of RTD Tea. In addition, innovative packaging designs and marketing strategies have helped to create brand differentiation and attract consumer attention. Local special circumstances in Iraq have also contributed to the development of the RTD Tea market. The hot climate and cultural preference for tea as a beverage have created a favorable environment for the growth of this market. The availability of locally sourced tea leaves and herbs has also supported the production of RTD Tea in the country. Underlying macroeconomic factors have also played a role in the growth of the RTD Tea market in Iraq. The improving economic conditions and rising disposable incomes have allowed consumers to spend more on premium and innovative beverage options. Additionally, the expanding retail sector and increasing urbanization have made RTD Tea more accessible to a larger consumer base. In conclusion, the Ready-to-Drink (RTD) Tea market in Iraq has experienced significant growth due to changing customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The demand for healthier and convenient beverage options, along with the introduction of new flavors and packaging designs, has driven the growth of this market. The hot climate and cultural preference for tea, coupled with improving economic conditions, have further supported the development of the RTD Tea market in Iraq.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.