Bottled Water - Iraq

The Bottled Water market in Iraq has been experiencing significant growth in recent years.

Customer preferences: Customer preferences have played a major role in driving the growth of the Bottled Water market in Iraq. With increasing concerns about the quality of tap water, consumers are turning to bottled water as a safer and more convenient alternative. The convenience factor is particularly important in Iraq, where access to clean drinking water can be a challenge in some areas. Additionally, the growing health consciousness among consumers has led to a rising demand for bottled water, as it is perceived to be a healthier choice compared to sugary drinks.

Trends in the market: One of the key trends in the Bottled Water market in Iraq is the increasing popularity of flavored and functional waters. Consumers are looking for more variety and options in their bottled water choices, and flavored and functional waters provide a refreshing alternative to plain water. Flavored waters infused with fruits or herbs are particularly popular, as they offer a more flavorful and enjoyable drinking experience. Functional waters, such as those enriched with vitamins or minerals, are also gaining traction among health-conscious consumers. Another trend in the market is the rise of premium bottled water brands. As disposable incomes in Iraq continue to increase, consumers are willing to spend more on higher-quality products. Premium bottled water brands often emphasize their superior filtration processes and source their water from pristine locations, appealing to consumers who are willing to pay a premium for a premium product.

Local special circumstances: The Bottled Water market in Iraq is also influenced by local special circumstances. The country's hot climate and limited access to clean drinking water in some areas make bottled water a necessity for many Iraqis. Furthermore, the ongoing political instability and conflict in the region have led to concerns about the safety of tap water, further driving the demand for bottled water.

Underlying macroeconomic factors: Several macroeconomic factors contribute to the growth of the Bottled Water market in Iraq. The country's population is growing, and with it, the demand for clean drinking water. Additionally, the improving economic conditions in Iraq have resulted in rising disposable incomes, allowing more consumers to afford bottled water. The increasing urbanization and modernization of the country also play a role, as consumers in urban areas are more likely to purchase bottled water for its convenience and perceived health benefits. In conclusion, the Bottled Water market in Iraq is experiencing growth due to customer preferences for safer and more convenient drinking water options. The popularity of flavored and functional waters, as well as premium bottled water brands, reflects the evolving tastes and preferences of Iraqi consumers. The local special circumstances, such as the hot climate and limited access to clean drinking water, further contribute to the demand for bottled water. The underlying macroeconomic factors, including population growth, improving economic conditions, and urbanization, also support the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.