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Bottled Water - Iraq

Iraq
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Bottled Water market amounts to US$746.30m in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$117.30m in 2024.
  • Revenue, combined amounts to US$863.70m in 2024.
  • The revenue, at home is expected to grow annually by 4.03% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated China (US$63bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$16.04 are generated in 2024.
  • In the Bottled Water market, volume, at home is expected to amount to 2.09bn L by 2024.
  • Volume, out-of-home is expected to amount to 58.34m L in 2024.
  • Volume, combined is expected to amount to 2.15bn L in 2024.
  • The Bottled Water market is expected to show a volume growth, at home of 0.7% in 2025.0.
  • The average volume per person, at home in the Bottled Water market is expected to amount to 44.84L in 2024.

Definition:

The Bottled Water market consists of both carbonated and non-carbonated water which is sold in bottles or via water dispensers. Various regulations at European and national levels define mineral water as natural ground water. Its composition and other characteristics must remain constant between certain tolerance levels. These regulations vary by region, nevertheless, Bottled Water often serves as a substitute for deficient tap water. 

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include Nestlé (San Pellegrino, Vittel, and Arrowhead), Danone (e.g., Volvic and Evian), and The Coca-Cola Company (e.g., Bonaqua and Apollinaris).

In-Scope

  • Carbonated Bottled Water
  • Still Bottled Water

Out-Of-Scope

  • Flavoured Bottled Water
  • Vitamin Waters
  • Ice
Bottled Water: market data & analysis - Cover

Market Insights Report

Bottled Water: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: May 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Bottled Water market in Iraq has been experiencing significant growth in recent years.

    Customer preferences:
    Customer preferences have played a major role in driving the growth of the Bottled Water market in Iraq. With increasing concerns about the quality of tap water, consumers are turning to bottled water as a safer and more convenient alternative. The convenience factor is particularly important in Iraq, where access to clean drinking water can be a challenge in some areas. Additionally, the growing health consciousness among consumers has led to a rising demand for bottled water, as it is perceived to be a healthier choice compared to sugary drinks.

    Trends in the market:
    One of the key trends in the Bottled Water market in Iraq is the increasing popularity of flavored and functional waters. Consumers are looking for more variety and options in their bottled water choices, and flavored and functional waters provide a refreshing alternative to plain water. Flavored waters infused with fruits or herbs are particularly popular, as they offer a more flavorful and enjoyable drinking experience. Functional waters, such as those enriched with vitamins or minerals, are also gaining traction among health-conscious consumers. Another trend in the market is the rise of premium bottled water brands. As disposable incomes in Iraq continue to increase, consumers are willing to spend more on higher-quality products. Premium bottled water brands often emphasize their superior filtration processes and source their water from pristine locations, appealing to consumers who are willing to pay a premium for a premium product.

    Local special circumstances:
    The Bottled Water market in Iraq is also influenced by local special circumstances. The country's hot climate and limited access to clean drinking water in some areas make bottled water a necessity for many Iraqis. Furthermore, the ongoing political instability and conflict in the region have led to concerns about the safety of tap water, further driving the demand for bottled water.

    Underlying macroeconomic factors:
    Several macroeconomic factors contribute to the growth of the Bottled Water market in Iraq. The country's population is growing, and with it, the demand for clean drinking water. Additionally, the improving economic conditions in Iraq have resulted in rising disposable incomes, allowing more consumers to afford bottled water. The increasing urbanization and modernization of the country also play a role, as consumers in urban areas are more likely to purchase bottled water for its convenience and perceived health benefits. In conclusion, the Bottled Water market in Iraq is experiencing growth due to customer preferences for safer and more convenient drinking water options. The popularity of flavored and functional waters, as well as premium bottled water brands, reflects the evolving tastes and preferences of Iraqi consumers. The local special circumstances, such as the hot climate and limited access to clean drinking water, further contribute to the demand for bottled water. The underlying macroeconomic factors, including population growth, improving economic conditions, and urbanization, also support the growth of the market.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Bottled Water: market data & analysis - BackgroundBottled Water: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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