Soft Drinks - Central Asia

The Soft Drinks market in Central Asia has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Central Asia have shifted towards healthier beverage options, such as low-sugar and natural ingredient drinks. Consumers are becoming more health-conscious and are actively seeking out beverages that offer nutritional benefits. This preference for healthier options has led to an increase in demand for products like bottled water, fruit juices, and herbal teas. Trends in the market have also played a role in the growth of the Soft Drinks industry in Central Asia. One notable trend is the rise of convenience stores and online shopping platforms, which have made it easier for consumers to access a wide variety of soft drinks. This increased availability has contributed to higher consumption levels and a greater variety of products being offered in the market. Local special circumstances in Central Asia have also influenced the development of the Soft Drinks market. For example, the region's hot and dry climate has created a demand for refreshing and hydrating beverages. Soft drinks like carbonated sodas and energy drinks are popular choices among consumers looking to quench their thirst and stay energized. Underlying macroeconomic factors have also played a significant role in the growth of the Soft Drinks market in Central Asia. Economic development and rising disposable incomes have increased consumer purchasing power, allowing for greater spending on non-essential items like soft drinks. Additionally, urbanization and changing lifestyles have led to an increase in on-the-go consumption, further driving demand for convenient and portable beverage options. In conclusion, the Soft Drinks market in Central Asia has experienced growth due to shifting customer preferences towards healthier options, trends in the market such as the rise of convenience stores and online shopping, local special circumstances like the region's hot climate, and underlying macroeconomic factors such as economic development and rising disposable incomes. These factors have all contributed to the expansion of the Soft Drinks industry in Central Asia.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.