Ready-to-Drink (RTD) Tea - Central Asia

The Ready-to-Drink (RTD) Tea market in Central Asia is experiencing significant growth due to changing customer preferences and local special circumstances. Customer preferences in Central Asia are shifting towards healthier beverage options, and RTD tea fits this trend perfectly. With increasing awareness about the health benefits of tea, consumers are seeking convenient and ready-to-consume options that offer the same goodness as traditional tea. RTD tea provides a refreshing and convenient alternative to hot tea, especially in regions with hot climates like Central Asia. Trends in the market indicate that consumers are gravitating towards natural and organic RTD tea options. They are looking for products that are free from artificial additives and preservatives, and that use high-quality tea leaves. This trend is driven by a growing awareness of the importance of natural and organic products in maintaining a healthy lifestyle. Additionally, consumers are also seeking innovative flavors and blends in RTD tea, further driving the growth of the market in Central Asia. Local special circumstances in Central Asia also contribute to the growth of the RTD tea market. The region has a rich tea culture, with countries like Kazakhstan, Uzbekistan, and Kyrgyzstan having a long history of tea consumption. This cultural affinity towards tea creates a strong demand for RTD tea products in the market. Furthermore, the convenience and portability of RTD tea make it an ideal choice for consumers in Central Asia, who lead busy lifestyles and are always on the go. Underlying macroeconomic factors also play a role in the development of the RTD tea market in Central Asia. The region is experiencing economic growth and rising disposable incomes, which allows consumers to spend more on premium and healthier beverage options like RTD tea. Additionally, increasing urbanization and the growing influence of Western lifestyles are driving the demand for convenient and ready-to-consume products, further fueling the growth of the RTD tea market. In conclusion, the Ready-to-Drink (RTD) Tea market in Central Asia is growing due to changing customer preferences towards healthier options, the cultural affinity towards tea, the convenience of RTD tea, and the underlying macroeconomic factors in the region. The market is expected to continue its upward trajectory as consumers seek convenient and refreshing alternatives to traditional tea.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.