Ready-to-Drink (RTD) Coffee & Tea - Central Asia

The Ready-to-Drink (RTD) Coffee & Tea market in Central Asia has been experiencing significant growth in recent years. This can be attributed to several factors, including changing customer preferences, emerging trends in the market, and local special circumstances.

Customer preferences: In Central Asia, there has been a growing demand for convenience and on-the-go products. This has led to an increased preference for Ready-to-Drink (RTD) Coffee & Tea beverages, as they offer a quick and easy solution for consumers who are constantly on the move. Additionally, the younger generation in Central Asia is more open to trying new and innovative products, which has further fueled the demand for RTD Coffee & Tea.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Central Asia is the introduction of new flavors and varieties. Manufacturers are constantly innovating to cater to the diverse taste preferences of consumers in the region. For example, there has been a rise in the popularity of flavored iced teas and specialty coffee drinks. This trend is driven by the increasing influence of Western food and beverage culture in Central Asia. Another trend in the market is the focus on healthier and natural ingredients. Consumers in Central Asia are becoming more health-conscious and are seeking beverages that are low in sugar and artificial additives. As a result, manufacturers are introducing RTD Coffee & Tea products that are made with natural ingredients and have reduced sugar content. This trend is aligned with the global shift towards healthier food and beverage choices.

Local special circumstances: Central Asia is a region with a rich tea-drinking culture. Tea is deeply ingrained in the social fabric of the region, and it is often consumed as a part of daily rituals and social gatherings. This cultural preference for tea has influenced the RTD Coffee & Tea market in Central Asia, with a higher demand for ready-to-drink tea beverages compared to coffee.

Underlying macroeconomic factors: The growing middle class in Central Asia has contributed to the growth of the RTD Coffee & Tea market. As disposable incomes rise, consumers have more purchasing power and are willing to spend on premium and convenient products like RTD beverages. Additionally, urbanization and the increasing number of cafes and coffee shops in the region have also played a role in driving the demand for RTD Coffee & Tea. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Central Asia is experiencing growth due to changing customer preferences, emerging trends in the market, and local special circumstances. The demand for convenience, new flavors, and healthier ingredients has driven the innovation and expansion of the RTD Coffee & Tea market in the region. Additionally, the cultural preference for tea and the growing middle class have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.