Soft Drinks - Cameroon

The Soft Drinks market in Cameroon has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Soft Drinks market in Cameroon have shifted towards healthier beverage options. With increasing awareness about the health risks associated with sugary drinks, consumers are opting for low-sugar or sugar-free alternatives. This trend is in line with the global shift towards healthier lifestyles and the growing demand for healthier food and beverage options. In addition to healthier options, customers in Cameroon also prefer soft drinks that offer unique flavors and experiences. This has led to the introduction of a wide variety of flavored soft drinks in the market, catering to different taste preferences. Consumers are looking for innovative and refreshing beverages that provide a unique taste experience. Trends in the Soft Drinks market in Cameroon are also influenced by global and regional market developments. For example, the rising popularity of functional beverages, such as energy drinks and sports drinks, has also been observed in Cameroon. These beverages are often marketed as providing various health benefits or boosting energy levels, appealing to consumers who lead active lifestyles or are looking for an extra boost. Local special circumstances also play a role in shaping the Soft Drinks market in Cameroon. The country's hot and humid climate creates a high demand for refreshing beverages, making soft drinks a popular choice among consumers. Additionally, the growing urban population and increasing disposable income levels have contributed to the growth of the market, as consumers have more purchasing power and access to a wider range of soft drink options. Underlying macroeconomic factors, such as GDP growth and population growth, also impact the Soft Drinks market in Cameroon. As the economy grows and the population expands, there is a larger consumer base for soft drink companies to target. This creates opportunities for market expansion and increased sales. Additionally, rising disposable income levels allow consumers to spend more on discretionary items, including soft drinks. In conclusion, the Soft Drinks market in Cameroon is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Consumers are increasingly seeking healthier and more unique soft drink options, while global and regional market developments also influence the market. The country's hot climate, growing urban population, and increasing disposable income levels further contribute to the market's growth.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.