Ready-to-Drink (RTD) Coffee - Cameroon

The Ready-to-Drink (RTD) Coffee market in Cameroon is experiencing significant growth and development.

Customer preferences: Cameroonians are increasingly embracing the convenience and taste of ready-to-drink coffee. Busy lifestyles and the desire for on-the-go refreshment have driven the demand for RTD coffee products. Consumers are drawn to the convenience of these beverages, which require no preparation and can be enjoyed anytime, anywhere. Additionally, the younger generation is particularly fond of RTD coffee, as it aligns with their fast-paced lifestyles and desire for unique and trendy products.

Trends in the market: The RTD coffee market in Cameroon is witnessing a surge in new product launches and innovations. Local and international companies are introducing a wide range of flavors and variants to cater to the diverse tastes of consumers. This includes traditional coffee flavors, as well as unique and exotic blends. Moreover, there is a growing demand for healthier options, leading to the introduction of low-sugar and organic RTD coffee products. The market is also witnessing the emergence of cold brew coffee, which is gaining popularity among consumers seeking a smoother and less acidic taste.

Local special circumstances: Cameroon's coffee industry has a long history and is known for producing high-quality beans. This has created a favorable environment for the development of the RTD coffee market. The country's coffee culture and appreciation for the beverage have paved the way for the acceptance and adoption of RTD coffee products. Additionally, the growing urbanization and increasing disposable income of the population have contributed to the market's growth. As more people move to urban areas and seek convenient options, the demand for RTD coffee is expected to continue rising.

Underlying macroeconomic factors: The economic stability and steady GDP growth in Cameroon are supporting the development of the RTD coffee market. With a stable economy, consumers have more purchasing power and are willing to spend on premium and convenient products like RTD coffee. Moreover, the expanding middle class and rising urbanization are driving the growth of the market. As more people enter the middle class and move to cities, the demand for RTD coffee is expected to increase further. Additionally, the government's efforts to promote entrepreneurship and attract foreign investment are creating opportunities for local and international companies to enter and expand in the market. This is contributing to the diversification and expansion of the RTD coffee offerings in Cameroon. In conclusion, the Ready-to-Drink (RTD) Coffee market in Cameroon is experiencing significant growth and development, driven by customer preferences for convenience and taste. The market is witnessing a surge in new product launches and innovations, including a wide range of flavors and healthier options. Cameroon's coffee culture, economic stability, and favorable macroeconomic factors are supporting the growth of the market. As the country's urbanization and middle class continue to expand, the demand for RTD coffee is expected to rise further.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.