Ready-to-Drink (RTD) Tea - Cameroon

The Ready-to-Drink (RTD) Tea market in Cameroon is experiencing significant growth, driven by changing consumer preferences and increasing health consciousness.

Customer preferences: Cameroonian consumers are increasingly looking for convenient and healthy beverage options, which has led to a growing demand for RTD tea. RTD tea offers a convenient and refreshing alternative to traditional hot tea, which requires preparation. Additionally, RTD tea is often perceived as a healthier alternative to carbonated soft drinks, as it is often made with natural ingredients and contains fewer calories.

Trends in the market: One of the key trends in the RTD tea market in Cameroon is the growing popularity of flavored and functional teas. Flavored teas, such as fruit-infused and herbal varieties, are gaining traction among consumers who are looking for unique and refreshing flavor profiles. Functional teas, which are infused with ingredients like antioxidants and vitamins, are also becoming increasingly popular as consumers seek out products that offer additional health benefits. Another trend in the market is the rise of premium and organic RTD tea products. As consumers become more health-conscious, they are willing to pay a premium for products that are made with high-quality ingredients and are free from artificial additives. This has led to an increase in the availability of premium and organic RTD tea options in the market.

Local special circumstances: Cameroon is known for its rich tea-growing tradition, with tea plantations located in the western highlands of the country. This local production of tea has contributed to the availability of high-quality tea leaves for the production of RTD tea. The proximity of tea plantations to manufacturing facilities allows for the use of fresh tea leaves, resulting in a superior taste and aroma in the final products.

Underlying macroeconomic factors: The growing middle class in Cameroon has led to an increase in disposable income, allowing consumers to spend more on premium and healthier beverage options like RTD tea. Additionally, urbanization and a more hectic lifestyle have led to a greater demand for convenient and on-the-go beverage options, further driving the growth of the RTD tea market. In conclusion, the Ready-to-Drink (RTD) Tea market in Cameroon is witnessing significant growth due to changing consumer preferences for convenient and healthy beverage options. The popularity of flavored and functional teas, as well as the demand for premium and organic products, are driving the market forward. The local tea-growing tradition and the country's growing middle class are also contributing to the expansion of the RTD tea market in Cameroon.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.