Ready-to-Drink (RTD) Coffee & Tea - Cameroon

The Ready-to-Drink (RTD) Coffee & Tea market in Cameroon is experiencing significant growth and development. Customer preferences in Cameroon are shifting towards convenience and on-the-go consumption, which is driving the demand for ready-to-drink coffee and tea products. Busy lifestyles and the need for quick and easy refreshment options are fueling the popularity of RTD beverages. Additionally, the influence of Western culture and the rise of urbanization have also contributed to the growing demand for RTD coffee and tea in Cameroon. Trends in the market show an increasing variety of RTD coffee and tea products available in the country. Both local and international brands are expanding their product portfolios to cater to different consumer preferences. This includes a wide range of flavors, packaging sizes, and product formats. The market is also witnessing the introduction of innovative packaging designs and functional ingredients to attract consumers. Local special circumstances in Cameroon, such as the hot climate and cultural preferences for tea consumption, have further contributed to the growth of the RTD coffee and tea market. The warm weather encourages the consumption of refreshing beverages, and RTD coffee and tea provide a convenient option for consumers. Additionally, tea is a popular beverage in Cameroon, with a long-standing tradition of tea consumption. This cultural preference has created a strong foundation for the growth of the RTD tea market in the country. Underlying macroeconomic factors, such as increasing disposable incomes and a growing middle class, have also played a role in the development of the RTD coffee and tea market in Cameroon. As consumers have more purchasing power, they are willing to spend on convenience and premium products. This has created opportunities for both local and international brands to expand their presence in the market and introduce higher-priced RTD coffee and tea offerings. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Cameroon is experiencing growth due to shifting customer preferences towards convenience, the introduction of a wider variety of products, local cultural preferences, and underlying macroeconomic factors. This presents opportunities for both local and international players in the market to capitalize on the growing demand for RTD coffee and tea in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.