Bottled Water - Cameroon

The Bottled Water market in Cameroon has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Cameroon have shifted towards healthier beverage options, with an increasing number of consumers opting for bottled water over sugary drinks. This change in preference can be attributed to growing health consciousness and concerns about the quality of tap water. Additionally, the convenience and portability of bottled water make it an attractive choice for on-the-go consumers. Trends in the market also contribute to the development of the Bottled Water market in Cameroon. One notable trend is the rising demand for flavored and functional waters. Consumers are increasingly seeking out bottled water products that offer additional benefits, such as enhanced flavors, added vitamins, or electrolytes. This trend reflects a desire for more variety and customization in beverage choices. Local special circumstances in Cameroon further drive the growth of the Bottled Water market. The country's hot and humid climate makes it essential for residents to stay hydrated, leading to a higher demand for bottled water. Additionally, the lack of access to clean and safe drinking water in some regions of Cameroon has created a need for bottled water as a reliable alternative. Underlying macroeconomic factors also play a role in the development of the Bottled Water market in Cameroon. The country's growing population and rising urbanization rates contribute to increased consumer spending power and a larger customer base for bottled water products. Furthermore, improvements in infrastructure, such as the expansion of retail networks and the development of cold chain logistics, have made bottled water more accessible to consumers across the country. In conclusion, the Bottled Water market in Cameroon is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers prioritize health and convenience, the demand for bottled water continues to rise. With the support of favorable market conditions and infrastructure developments, the Bottled Water market in Cameroon is expected to continue its growth trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.