Soft Drinks - Botswana

The Soft Drinks market in Botswana has been witnessing significant growth in recent years.

Customer preferences: Customers in Botswana have shown a growing preference for soft drinks due to their refreshing taste and convenience. Soft drinks are often consumed as a way to quench thirst and provide a quick burst of energy. In addition, the wide variety of flavors and options available in the market has also contributed to the increasing popularity of soft drinks among consumers in Botswana.

Trends in the market: One of the key trends in the Soft Drinks market in Botswana is the growing demand for healthier options. As consumers become more health-conscious, there has been a shift towards low-sugar and sugar-free soft drinks. This trend is driven by a desire to reduce sugar intake and maintain a healthier lifestyle. In response to this demand, soft drink companies have been introducing new products that cater to this growing segment of health-conscious consumers. Another trend in the market is the increasing popularity of carbonated soft drinks. Despite concerns about the health effects of carbonated beverages, consumers in Botswana continue to show a strong preference for carbonated soft drinks. This trend can be attributed to the unique taste and fizzy sensation that carbonated soft drinks provide. Soft drink companies have been capitalizing on this trend by launching new carbonated soft drink flavors and variants to cater to the diverse tastes of consumers.

Local special circumstances: One of the unique factors influencing the Soft Drinks market in Botswana is the country's hot climate. The hot weather in Botswana creates a high demand for refreshing beverages, making soft drinks a popular choice among consumers. The availability of soft drinks in various packaging formats, including bottles and cans, allows consumers to easily carry and consume them on the go, further contributing to their popularity.

Underlying macroeconomic factors: The growing Soft Drinks market in Botswana can also be attributed to the country's improving economy and rising disposable income levels. As the economy continues to grow, consumers have more purchasing power, enabling them to spend on non-essential items such as soft drinks. This increase in disposable income has led to a higher demand for soft drinks, driving the growth of the market. In conclusion, the Soft Drinks market in Botswana has been experiencing significant growth due to customer preferences for refreshing and convenient beverages. The trends of healthier options and carbonated soft drinks have shaped the market, while the country's hot climate and improving economy have also played a significant role. Overall, the Soft Drinks market in Botswana is expected to continue growing as consumers' preferences and economic conditions evolve.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.