Bottled Water - Botswana

The Bottled Water market in Botswana has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Botswana have shifted towards healthier beverage options, leading to a growing demand for bottled water. Consumers are becoming more health-conscious and are choosing bottled water over sugary drinks and carbonated beverages. This preference for healthier options is a global trend that is also seen in Botswana. In addition to health concerns, convenience is another factor driving the growth of the bottled water market in Botswana. Bottled water is portable and can be easily consumed on-the-go, making it a popular choice for busy individuals. This trend is particularly prevalent in urban areas where people have hectic lifestyles and limited access to clean drinking water. Furthermore, the tourism industry in Botswana plays a significant role in the growth of the bottled water market. Botswana is known for its wildlife and natural beauty, attracting a large number of tourists each year. These tourists often prefer to drink bottled water to ensure their safety and avoid any potential health risks associated with drinking tap water in a foreign country. Local special circumstances also contribute to the development of the bottled water market in Botswana. The country faces challenges in terms of water scarcity and limited access to clean drinking water in certain areas. This has led to an increased reliance on bottled water as a safe and reliable source of hydration. Underlying macroeconomic factors, such as economic growth and rising disposable incomes, have also played a role in the growth of the bottled water market in Botswana. As the economy continues to expand, more people are able to afford bottled water as a regular part of their daily consumption. In conclusion, the Bottled Water market in Botswana has experienced significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards healthier beverage options, convenience, and the tourism industry have all contributed to the increasing demand for bottled water in Botswana. Additionally, water scarcity and limited access to clean drinking water have further fueled the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.