Ready-to-Drink (RTD) Coffee - Botswana

The Ready-to-Drink (RTD) Coffee market in Botswana has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the changing customer preferences in Botswana. As the country becomes more urbanized and the pace of life becomes faster, consumers are looking for convenient and on-the-go options for their coffee fix. Ready-to-Drink (RTD) Coffee provides a quick and easy solution for busy individuals who want to enjoy their coffee without the hassle of brewing it themselves.

Trends in the market: Another trend driving the growth of the RTD Coffee market in Botswana is the increasing popularity of coffee among the younger generation. Coffee is no longer seen as a luxury or a drink for special occasions, but rather as an everyday beverage that can be enjoyed at any time. This shift in perception has led to a higher demand for RTD Coffee among young consumers who are looking for a convenient and affordable way to satisfy their coffee cravings.

Local special circumstances: In addition to changing customer preferences, there are also some local special circumstances that have contributed to the growth of the RTD Coffee market in Botswana. One such circumstance is the hot climate in the country. Botswana experiences high temperatures throughout the year, making hot beverages less appealing to consumers. RTD Coffee, on the other hand, can be enjoyed cold or even over ice, making it a refreshing option for consumers in Botswana.

Underlying macroeconomic factors: Lastly, the growth of the RTD Coffee market in Botswana can also be attributed to underlying macroeconomic factors. The country has experienced steady economic growth in recent years, resulting in an increase in disposable income among consumers. This has allowed consumers to spend more on convenience products such as RTD Coffee. Furthermore, the rise of urbanization and the growth of modern retail channels in Botswana have made RTD Coffee more accessible to a larger consumer base. In conclusion, the Ready-to-Drink (RTD) Coffee market in Botswana is growing due to changing customer preferences, increasing popularity among the younger generation, local special circumstances such as the hot climate, and underlying macroeconomic factors such as economic growth and urbanization. As these trends continue to evolve, it is expected that the RTD Coffee market in Botswana will continue to expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.