Ready-to-Drink (RTD) Tea - Botswana

The Ready-to-Drink (RTD) Tea market in Botswana has been experiencing steady growth in recent years. Customer preferences for convenient and healthy beverage options have contributed to the increasing popularity of RTD tea in the country.

Customer preferences: Botswana consumers are increasingly seeking out convenient and on-the-go beverage options. The busy lifestyles of urban consumers have led to a growing demand for ready-to-drink products that can be easily consumed without the need for preparation. Additionally, health-conscious consumers are drawn to RTD tea for its perceived health benefits. The natural ingredients and antioxidants found in tea make it an appealing choice for those looking for a refreshing and nutritious beverage option.

Trends in the market: The RTD tea market in Botswana has seen a rise in the availability and variety of products. Both local and international brands have recognized the potential of this market and have introduced a wide range of RTD tea options to cater to different consumer preferences. Flavored teas, such as lemon, peach, and green tea, have gained popularity among Botswana consumers. Additionally, there has been a shift towards low-sugar or sugar-free options to cater to the increasing demand for healthier beverage choices.

Local special circumstances: Botswana's warm climate makes RTD tea a popular choice among consumers looking for a refreshing drink. The convenience of RTD tea also appeals to the predominantly urban population, who often lead busy lives and are constantly on the go. Furthermore, the growing influence of Western culture and the rise of coffee shop culture in urban areas have contributed to the increased acceptance and consumption of RTD tea in Botswana.

Underlying macroeconomic factors: Botswana's stable economy and rising disposable incomes have played a significant role in the growth of the RTD tea market. As consumers have more purchasing power, they are able to afford higher-priced convenience products such as RTD tea. Additionally, the increasing urbanization and modernization of the country have led to changes in consumer behavior and preferences, with a greater emphasis on convenience and health-conscious choices. In conclusion, the Ready-to-Drink (RTD) Tea market in Botswana is growing due to customer preferences for convenient and healthy beverage options. The availability of a variety of RTD tea products, the warm climate, and the influence of Western culture are contributing to the increasing popularity of RTD tea in the country. The stable economy and rising disposable incomes of Botswana consumers are also driving the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.