Soft Drinks - Benelux

The Soft Drinks market in Benelux is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Soft Drinks market in Benelux are shifting towards healthier options. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar, artificial ingredients, and calories. This has led to a rise in the demand for natural and organic soft drinks, as well as functional beverages that offer added health benefits. Additionally, there is a growing preference for beverages with unique flavors and innovative packaging, as consumers seek new and exciting experiences. Trends in the market are also contributing to the development of the Soft Drinks market in Benelux. One notable trend is the increasing popularity of premium and craft soft drinks. Consumers are willing to pay a premium for high-quality, artisanal beverages that offer a unique taste and experience. This trend is driven by the desire for authenticity and the growing interest in supporting local and small-scale producers. Another trend is the rise of ready-to-drink (RTD) beverages, which offer convenience and on-the-go consumption. RTD soft drinks are gaining traction among busy urban consumers who value convenience and portability. Local special circumstances in Benelux are influencing the development of the Soft Drinks market. The region is known for its strong café culture, with a high demand for coffee-based beverages. This has created opportunities for soft drink manufacturers to introduce coffee-flavored soft drinks and other innovative coffee-based beverages. Additionally, the Benelux countries have a strong tradition of brewing and consuming beer. This cultural preference for beer has influenced the soft drink market, with a growing demand for non-alcoholic beer alternatives and beer-flavored soft drinks. Underlying macroeconomic factors are also playing a role in the growth of the Soft Drinks market in Benelux. The region has a stable and prosperous economy, which has increased consumer purchasing power and disposable income. This has allowed consumers to spend more on premium and higher-priced soft drinks. Furthermore, the region's strong tourism industry has attracted a diverse range of visitors, leading to increased demand for soft drinks that cater to different tastes and preferences. In conclusion, the Soft Drinks market in Benelux is experiencing growth and development due to changing customer preferences, emerging market trends, local special circumstances, and underlying macroeconomic factors. The shift towards healthier options, the popularity of premium and craft beverages, and the region's café culture and beer tradition are driving the market forward. Additionally, the stable economy and thriving tourism industry in Benelux are contributing to the growth of the Soft Drinks market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.