Ready-to-Drink (RTD) Coffee - Benelux

The Ready-to-Drink (RTD) Coffee market in Benelux has been experiencing significant growth in recent years.

Customer preferences: Consumers in Benelux have shown a growing preference for convenience and on-the-go consumption, which has contributed to the increasing popularity of RTD coffee products. The fast-paced lifestyle and busy schedules of individuals in this region have led to a higher demand for ready-to-drink beverages that can be easily consumed without the need for preparation or brewing. Additionally, the younger generation in Benelux has shown a particular affinity for coffee, and the convenience of RTD coffee products aligns well with their preferences.

Trends in the market: One of the key trends in the RTD coffee market in Benelux is the introduction of innovative flavors and formulations. Manufacturers are constantly launching new and exciting flavors to cater to the evolving taste preferences of consumers. This includes unique combinations such as caramel macchiato, vanilla latte, and mocha frappuccino. These new flavors not only attract existing coffee drinkers but also entice new consumers to try RTD coffee products. Another trend in the market is the emphasis on health and wellness. Many consumers in Benelux are becoming more health-conscious and are actively seeking out healthier beverage options. As a result, manufacturers are introducing RTD coffee products that are low in sugar, fat-free, and made with natural ingredients. This allows consumers to enjoy their favorite coffee flavors without compromising on their health goals.

Local special circumstances: One of the unique aspects of the Benelux market is the strong coffee culture that exists in this region. Coffee is deeply ingrained in the daily lives of people in Benelux, with coffee consumption being a social and cultural ritual. This cultural affinity for coffee has created a favorable environment for the growth of the RTD coffee market. Consumers are open to trying new coffee products and are willing to experiment with different flavors and formats.

Underlying macroeconomic factors: The overall economic stability and high disposable income levels in Benelux have also contributed to the growth of the RTD coffee market. Consumers in this region have the purchasing power to indulge in premium and higher-priced products, which has allowed manufacturers to introduce a wide range of RTD coffee options to cater to different consumer segments. Additionally, the well-developed distribution channels in Benelux have made it easier for RTD coffee products to reach a larger consumer base. In conclusion, the Ready-to-Drink (RTD) Coffee market in Benelux is experiencing growth due to customer preferences for convenience and on-the-go consumption, the introduction of innovative flavors and formulations, the emphasis on health and wellness, the strong coffee culture in the region, and the underlying macroeconomic factors such as economic stability and high disposable income levels.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.