Bottled Water - Benelux

The Bottled Water market in Benelux has witnessed significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Benelux region have shifted towards healthier beverage options, with a growing awareness of the importance of hydration and a desire for convenient and portable drinks. Bottled water provides a low-calorie and refreshing alternative to sugary beverages, making it an appealing choice for health-conscious consumers. Additionally, the convenience of bottled water allows consumers to stay hydrated on-the-go, which is particularly important in urban areas with busy lifestyles. Trends in the market indicate a growing demand for premium and flavored bottled water products. Consumers in Benelux are increasingly willing to pay a premium for higher quality water, such as natural spring water or mineral water sourced from specific regions. This trend is driven by a desire for a more unique and enjoyable drinking experience. Flavored bottled water, including fruit-infused and sparkling varieties, has also gained popularity as consumers seek more interesting and flavorful options. Local special circumstances in the Benelux region contribute to the development of the bottled water market. The region has a high population density and a well-developed infrastructure, making it easier for bottled water companies to distribute their products to a large customer base. Additionally, the Benelux countries have a high standard of living and disposable income, allowing consumers to afford premium bottled water products. Underlying macroeconomic factors also play a role in the growth of the bottled water market in Benelux. Economic stability and a strong purchasing power contribute to increased consumer spending on beverages, including bottled water. Furthermore, the rising awareness of environmental issues and sustainability has led to a shift away from single-use plastic bottles towards more eco-friendly packaging options, such as recyclable or biodegradable materials. This trend aligns with the growing demand for bottled water, as consumers seek sustainable and environmentally-friendly options. In conclusion, the Bottled Water market in Benelux is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards healthier beverage options, the demand for premium and flavored products, the region's high population density and well-developed infrastructure, and the rising awareness of environmental sustainability all contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.