Ready-to-Drink (RTD) Tea - Benelux

The Ready-to-Drink (RTD) Tea market in Benelux has experienced significant growth in recent years, driven by changing consumer preferences and a growing demand for healthier beverage options. Customer preferences in the Benelux region have shifted towards healthier alternatives to carbonated soft drinks, leading to an increased demand for RTD tea. Consumers are becoming more health-conscious and are actively seeking out beverages that are low in sugar and artificial ingredients. RTD tea offers a refreshing and flavorful option that appeals to this growing consumer trend. Trends in the market indicate that consumers in Benelux are increasingly looking for unique and innovative flavors in their RTD tea products. Manufacturers have responded to this demand by introducing a wide variety of flavors, such as green tea, herbal tea, and fruit-infused tea. This has further fueled the growth of the RTD tea market in the region. In addition to flavor variety, convenience is also a key factor driving the growth of the RTD tea market in Benelux. Busy lifestyles and on-the-go consumption habits have led to an increased demand for portable and ready-to-drink beverages. RTD tea provides a convenient option for consumers who want to enjoy a refreshing beverage without the need for brewing or steeping. Local special circumstances in the Benelux region, such as the presence of major tea-producing countries like the Netherlands and Belgium, have also contributed to the growth of the RTD tea market. The region has a strong tea culture, and consumers have a preference for high-quality and premium tea products. This has created opportunities for both local and international tea brands to establish a presence in the market and cater to the unique tastes and preferences of Benelux consumers. Underlying macroeconomic factors, such as a stable economy and increasing disposable incomes, have also played a role in the growth of the RTD tea market in Benelux. As consumers have more purchasing power, they are willing to spend on premium and healthier beverage options. This has created a favorable market environment for RTD tea brands to expand their product offerings and capture a larger share of the market. Overall, the Ready-to-Drink (RTD) Tea market in Benelux is developing rapidly due to changing consumer preferences, the introduction of innovative flavors, the convenience of RTD tea, local tea culture, and favorable macroeconomic factors. These factors are expected to continue driving the growth of the market in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.