Ready-to-Drink (RTD) Coffee & Tea - Benelux

The Ready-to-Drink (RTD) Coffee & Tea market in Benelux has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the RTD Coffee & Tea market in Benelux is the increasing demand for convenient and on-the-go beverages. Consumers in this region have busy lifestyles and are looking for quick and easy options for their caffeine fix. RTD Coffee & Tea products provide a convenient solution, allowing consumers to enjoy their favorite beverages without the need for brewing or preparation. Additionally, the younger generation in Benelux is increasingly health-conscious and is seeking healthier alternatives to traditional carbonated soft drinks. RTD Coffee & Tea products often offer lower sugar content and natural ingredients, making them a popular choice among health-conscious consumers.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Benelux is the increasing popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smoother and less acidic taste compared to traditional hot brewed coffee. This trend is driven by the growing interest in specialty coffee and the desire for unique and premium coffee experiences. Cold brew coffee is often perceived as a higher quality product and commands a higher price point, making it an attractive option for both consumers and manufacturers. Another trend in the RTD Coffee & Tea market in Benelux is the rise of innovative flavors and product varieties. Manufacturers are constantly introducing new and exciting flavors to cater to the diverse preferences of consumers. From classic flavors like vanilla and caramel to more exotic options like matcha and chai, there is a wide range of choices available in the market. This trend is driven by the increasing demand for unique and personalized experiences, as well as the influence of global food and beverage trends.

Local special circumstances: The RTD Coffee & Tea market in Benelux is also influenced by local cultural preferences and traditions. Coffee has a long-standing tradition in this region, with a strong coffee culture in countries like the Netherlands and Belgium. However, tea is also gaining popularity, particularly among younger consumers who are looking for healthier alternatives. In addition, the presence of multinational coffee chains and specialty coffee shops in major cities like Amsterdam and Brussels has contributed to the growth of the RTD Coffee & Tea market.

Underlying macroeconomic factors: The growth of the RTD Coffee & Tea market in Benelux is also supported by favorable macroeconomic factors. The region has a strong and stable economy, with high disposable incomes and a high standard of living. This allows consumers to spend more on premium and indulgent products like RTD Coffee & Tea. Additionally, the region has a well-developed retail infrastructure, with a wide range of distribution channels including supermarkets, convenience stores, and online platforms. This makes it easy for consumers to access and purchase RTD Coffee & Tea products. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Benelux is experiencing growth due to the increasing demand for convenient and on-the-go beverages, the popularity of cold brew coffee, the rise of innovative flavors and product varieties, local cultural preferences and traditions, and favorable macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.