Ready-to-Drink (RTD) Coffee & Tea - North Macedonia

The Ready-to-Drink (RTD) Coffee & Tea market in North Macedonia has been experiencing significant growth in recent years.

Customer preferences: North Macedonian consumers have shown a growing preference for convenience and on-the-go products, which has contributed to the rise in popularity of ready-to-drink coffee and tea. RTD beverages provide a quick and easy solution for busy individuals who are looking for a refreshing drink without the need for preparation.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in North Macedonia is the increasing demand for healthier options. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar and calories, as well as those that contain natural ingredients. This trend is in line with the global shift towards healthier lifestyles and the growing awareness of the impact of diet on overall well-being. Another trend in the market is the introduction of innovative flavors and formulations. Manufacturers are constantly launching new and exciting flavors to cater to the diverse tastes of consumers. This not only adds variety to the market but also helps to attract new customers who are looking for unique and interesting beverage options.

Local special circumstances: North Macedonia has a strong coffee culture, with coffee being an integral part of the daily routine for many individuals. This cultural preference for coffee has translated into a higher demand for ready-to-drink coffee beverages. However, there is also a growing interest in tea, particularly among younger consumers who are looking for healthier alternatives to traditional coffee drinks.

Underlying macroeconomic factors: The growing economy of North Macedonia has played a significant role in the development of the RTD Coffee & Tea market. As disposable incomes increase, consumers have more purchasing power to spend on convenience products such as ready-to-drink beverages. Additionally, the expanding middle class and rising urbanization have led to changes in lifestyle and consumption patterns, with an increasing number of individuals opting for on-the-go solutions. In conclusion, the Ready-to-Drink Coffee & Tea market in North Macedonia is experiencing growth due to changing customer preferences, including a demand for convenience and healthier options. The introduction of innovative flavors and formulations has also contributed to the market's development. The local coffee culture and the country's growing economy have further fueled the demand for RTD beverages.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.