Ready-to-Drink (RTD) Tea - North Macedonia

The Ready-to-Drink (RTD) Tea market in North Macedonia has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the RTD Tea market in North Macedonia is the increasing consumer preference for healthier beverage options. As people become more health-conscious, they are seeking alternatives to sugary carbonated drinks. RTD Tea offers a refreshing and healthier option, as it is often made from natural ingredients and contains fewer calories. Additionally, RTD Tea is often marketed as a natural source of antioxidants and other beneficial compounds, which further appeals to health-conscious consumers.

Trends in the market: Another trend driving the growth of the RTD Tea market in North Macedonia is the rising popularity of convenience beverages. RTD Tea is a convenient option for consumers who are constantly on the go and don't have the time or resources to brew tea at home. The ready-to-drink format allows consumers to enjoy their favorite tea flavors without the need for any preparation. This convenience factor has made RTD Tea a popular choice among busy professionals and students.

Local special circumstances: North Macedonia has a rich tea-drinking culture, with tea being a popular beverage choice among the population. This cultural preference for tea has created a strong foundation for the growth of the RTD Tea market. Additionally, North Macedonia has a hot climate, especially during the summer months, which further drives the demand for refreshing and cooling beverages like RTD Tea.

Underlying macroeconomic factors: The growing middle class in North Macedonia has also contributed to the growth of the RTD Tea market. As disposable incomes increase, consumers have more purchasing power and are willing to spend on premium and healthier beverage options. This has led to the introduction of a wide range of RTD Tea products in the market, catering to different tastes and preferences. In conclusion, the Ready-to-Drink (RTD) Tea market in North Macedonia is experiencing significant growth due to the increasing consumer preference for healthier beverage options, the rising popularity of convenience beverages, the local tea-drinking culture, and the growing middle class. As these trends continue, it is expected that the RTD Tea market in North Macedonia will continue to expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.