Juices - North Macedonia

The Juices market in North Macedonia has been experiencing significant growth in recent years, driven by changing customer preferences and favorable macroeconomic factors. Customer preferences in the Juices market have shifted towards healthier and more natural options. Consumers are increasingly seeking out juices that are made from fresh fruits and vegetables, with no added sugars or preservatives. This trend is in line with the global shift towards healthier lifestyles and the growing awareness of the benefits of consuming natural and organic products. As a result, there has been a rise in demand for cold-pressed juices and juices with functional ingredients, such as antioxidants and probiotics. Another trend in the Juices market in North Macedonia is the growing popularity of premium and exotic flavors. Consumers are willing to pay a higher price for juices that offer unique and exotic taste experiences. This trend is driven by the desire for variety and novelty, as well as the influence of global food and beverage trends. As a result, there has been an increase in the availability of juices with flavors such as pomegranate, acai, and dragon fruit. Local special circumstances also play a role in the development of the Juices market in North Macedonia. The country has a rich agricultural heritage and is known for its high-quality fruits and vegetables. This has created a favorable environment for the production of juices made from local ingredients. Local juice producers have capitalized on this advantage by offering juices that are made from locally sourced fruits and vegetables, which appeals to consumers who value supporting local businesses and sustainable practices. Underlying macroeconomic factors have also contributed to the growth of the Juices market in North Macedonia. The country has experienced stable economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed consumers to allocate more of their budget towards premium and healthier food and beverages, including juices. Additionally, the tourism industry in North Macedonia has been growing, attracting visitors who are interested in experiencing the local culture and cuisine, including traditional juices. In conclusion, the Juices market in North Macedonia is developing in response to changing customer preferences, local special circumstances, and favorable macroeconomic factors. Consumers are increasingly seeking out healthier and more natural options, as well as premium and exotic flavors. Local juice producers have capitalized on the country's rich agricultural heritage, while macroeconomic factors such as stable economic growth and a growing tourism industry have contributed to increased consumer spending on juices.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.