Ready-to-Drink (RTD) Coffee - North Macedonia

The Ready-to-Drink (RTD) Coffee market in North Macedonia has experienced significant growth in recent years, driven by changing consumer preferences and a growing demand for convenience.

Customer preferences: North Macedonian consumers are increasingly seeking convenient and on-the-go beverage options, which has led to a surge in the popularity of RTD coffee. This trend can be attributed to the busy lifestyles of modern consumers, who are looking for quick and easy ways to satisfy their coffee cravings. Additionally, the younger generation in North Macedonia has embraced the global coffee culture, which has further fueled the demand for RTD coffee.

Trends in the market: One of the key trends in the RTD coffee market in North Macedonia is the growing preference for premium and specialty coffee products. Consumers are becoming more discerning about the quality and flavor of their coffee, and are willing to pay a premium for products that offer a unique and indulgent experience. This trend has led to the introduction of a wide range of gourmet RTD coffee options in the market, including cold brews, flavored coffees, and organic varieties. Another trend in the market is the increasing availability and variety of RTD coffee products. Major global coffee brands have entered the North Macedonian market, offering a wide range of RTD coffee options to cater to different consumer preferences. This has not only increased competition in the market, but has also provided consumers with a greater choice of products.

Local special circumstances: North Macedonia has a strong coffee culture, with coffee being an integral part of the daily routine for many people. Traditionally, North Macedonians have favored Turkish-style coffee, which is brewed using finely ground coffee beans and served in small cups. However, the growing popularity of RTD coffee indicates a shift in consumer preferences towards more convenient and modern coffee options.

Underlying macroeconomic factors: The growing RTD coffee market in North Macedonia can also be attributed to favorable macroeconomic factors. The country has witnessed steady economic growth in recent years, which has resulted in an increase in disposable income and a rise in the standard of living. As a result, consumers have more purchasing power and are willing to spend on premium and convenient products like RTD coffee. In conclusion, the Ready-to-Drink (RTD) Coffee market in North Macedonia is experiencing significant growth due to changing consumer preferences, a demand for convenience, and favorable macroeconomic factors. The increasing availability of premium and specialty coffee products, as well as a wide variety of options, has further fueled the growth of the market. With the strong coffee culture in the country, the RTD coffee market is expected to continue to thrive in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.