Juices - Eastern Africa

The Juices market in Eastern Africa is experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Customer preferences in Eastern Africa are shifting towards healthier beverage options, and juices are seen as a nutritious alternative to carbonated drinks. Consumers are becoming more health-conscious and are actively seeking out products that are natural, organic, and free from artificial additives. This has led to an increased demand for fresh fruit juices and blends that offer both taste and nutritional benefits. Trends in the market reflect this growing demand for healthier juice options. Local juice companies are responding to consumer preferences by introducing a wider range of fruit juice flavors and blends. Additionally, there is a rising popularity of cold-pressed juices, which are made using a technique that preserves the nutrients and enzymes of the fruits. These trends indicate a shift towards premium juice products that offer higher quality and greater health benefits. Local special circumstances in Eastern Africa also contribute to the development of the Juices market. The region is known for its abundance of tropical fruits such as mangoes, pineapples, and passion fruits. These fruits are key ingredients in many juice blends and provide a distinct and unique flavor profile. The availability of these fruits in the local market allows juice companies to source high-quality ingredients at a lower cost, which in turn makes the final products more affordable for consumers. Underlying macroeconomic factors also play a role in the growth of the Juices market in Eastern Africa. The region has experienced a steady increase in disposable income, allowing consumers to spend more on premium products such as juices. Additionally, urbanization and changing lifestyles have led to an increase in on-the-go consumption, creating a demand for convenient and portable juice products. These factors contribute to the overall growth and development of the Juices market in Eastern Africa. In conclusion, the Juices market in Eastern Africa is developing due to shifting customer preferences towards healthier options, trends in the market that focus on premium and nutritious juice products, local special circumstances that provide access to a variety of tropical fruits, and underlying macroeconomic factors such as increasing disposable income and changing lifestyles. This positive trajectory is expected to continue as consumers prioritize health and wellness and seek out products that align with their preferences and values.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.