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Juices - Eastern Africa

Eastern Africa
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Juices market amounts to US$1.69bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$58.96m in 2024.
  • Revenue, combined amounts to US$1.75bn in 2024.
  • The revenue, at home is expected to grow annually by 9.44% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated United States (US$14bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$3.68 are generated in 2024.
  • In the Juices market, volume, at home is expected to amount to 896.60m L by 2024.
  • Volume, out-of-home is expected to amount to 12.34m L in 2024.
  • Volume, combined is expected to amount to 908.90m L in 2024.
  • The Juices market is expected to show a volume growth, at home of 2.7% in 2025.0.
  • The average volume per person, at home in the Juices market is expected to amount to 1.95L in 2024.

Definition:

This market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. These juices can be directly pressed or from concentrate. Not included are fruit nectars or other drinks which do not have 100% fruit juice content. Fruit nectars with limited fruit content and juice-based soft drinks are not included here.

Structure:

The market consists of 6 markets:

  • Orange Juice
  • Apple Juice
  • Grapefruit Juice
  • Pineapple Juice
  • Grape Juice
  • Other Juice, Juice Mixtures & Smoothies

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company (e.g. Innocent), PepsiCo (e.g. Tropicana), Minute Maid, and Del Monte.

In-Scope

  • Fruit Juices (containing 100% fruit juice content)
  • Vegetable juices (containing 100% vegetable juice content)
  • Fruit juice mixtures and smoothies (100% fruit juice content)

Out-Of-Scope

  • Syrups and nectars (<100% Fruit content; see Soft Drinks segment)
  • Soft drinks with fruit juice content (see Soft Drinks segment)
Juices: market data & analysis - Cover

Market Insights Report

Juices: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: May 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Juices market in Eastern Africa is experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Customer preferences in Eastern Africa are shifting towards healthier beverage options, and juices are seen as a nutritious alternative to carbonated drinks. Consumers are becoming more health-conscious and are actively seeking out products that are natural, organic, and free from artificial additives. This has led to an increased demand for fresh fruit juices and blends that offer both taste and nutritional benefits. Trends in the market reflect this growing demand for healthier juice options. Local juice companies are responding to consumer preferences by introducing a wider range of fruit juice flavors and blends. Additionally, there is a rising popularity of cold-pressed juices, which are made using a technique that preserves the nutrients and enzymes of the fruits. These trends indicate a shift towards premium juice products that offer higher quality and greater health benefits. Local special circumstances in Eastern Africa also contribute to the development of the Juices market. The region is known for its abundance of tropical fruits such as mangoes, pineapples, and passion fruits. These fruits are key ingredients in many juice blends and provide a distinct and unique flavor profile. The availability of these fruits in the local market allows juice companies to source high-quality ingredients at a lower cost, which in turn makes the final products more affordable for consumers. Underlying macroeconomic factors also play a role in the growth of the Juices market in Eastern Africa. The region has experienced a steady increase in disposable income, allowing consumers to spend more on premium products such as juices. Additionally, urbanization and changing lifestyles have led to an increase in on-the-go consumption, creating a demand for convenient and portable juice products. These factors contribute to the overall growth and development of the Juices market in Eastern Africa. In conclusion, the Juices market in Eastern Africa is developing due to shifting customer preferences towards healthier options, trends in the market that focus on premium and nutritious juice products, local special circumstances that provide access to a variety of tropical fruits, and underlying macroeconomic factors such as increasing disposable income and changing lifestyles. This positive trajectory is expected to continue as consumers prioritize health and wellness and seek out products that align with their preferences and values.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Juices: market data & analysis - BackgroundJuices: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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