Bottled Water - Eastern Africa

The Bottled Water market in Eastern Africa is experiencing significant growth and development. Customer preferences in Eastern Africa are shifting towards healthier beverage options, which has led to an increased demand for bottled water. Consumers are becoming more health-conscious and are choosing bottled water as a healthier alternative to sugary drinks. Additionally, the convenience and portability of bottled water make it a popular choice for consumers on the go. One of the key trends in the bottled water market in Eastern Africa is the rise of local brands. Local bottled water brands are gaining popularity among consumers due to their affordability and perceived quality. These brands often cater to the specific tastes and preferences of the local population, which gives them a competitive edge over international brands. Another trend in the market is the growing popularity of flavored and functional bottled water. Consumers are increasingly seeking out bottled water that offers additional benefits, such as added vitamins, minerals, or flavors. This trend is driven by the desire for a more enjoyable and refreshing drinking experience. Local special circumstances in Eastern Africa, such as the lack of access to clean drinking water in some areas, contribute to the growth of the bottled water market. In regions where tap water is not safe to drink, bottled water becomes the primary source of drinking water for the population. This creates a steady demand for bottled water products. Underlying macroeconomic factors also play a role in the development of the bottled water market in Eastern Africa. Economic growth and rising disposable incomes have increased the purchasing power of consumers, allowing them to afford bottled water as a regular part of their daily consumption. Additionally, urbanization and changing lifestyles have led to an increased demand for convenient and ready-to-drink beverages like bottled water. Overall, the Bottled Water market in Eastern Africa is experiencing growth and development due to changing consumer preferences, the rise of local brands, the popularity of flavored and functional water, local special circumstances, and underlying macroeconomic factors. As consumers continue to prioritize health and convenience, the demand for bottled water is expected to continue to rise in the region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.