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Bottled Water - Eastern Africa

Eastern Africa
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Bottled Water market amounts to US$2.85bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$138.70m in 2024.
  • Revenue, combined amounts to US$2.99bn in 2024.
  • The revenue, at home is expected to grow annually by 7.91% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated China (US$63bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$6.21 are generated in 2024.
  • In the Bottled Water market, volume, at home is expected to amount to 6.73bn L by 2024.
  • Volume, out-of-home is expected to amount to 107.40m L in 2024.
  • Volume, combined is expected to amount to 6.83bn L in 2024.
  • The Bottled Water market is expected to show a volume growth, at home of 1.2% in 2025.0.
  • The average volume per person, at home in the Bottled Water market is expected to amount to 14.66L in 2024.

Definition:

The Bottled Water market consists of both carbonated and non-carbonated water which is sold in bottles or via water dispensers. Various regulations at European and national levels define mineral water as natural ground water. Its composition and other characteristics must remain constant between certain tolerance levels. These regulations vary by region, nevertheless, Bottled Water often serves as a substitute for deficient tap water. 

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include Nestlé (San Pellegrino, Vittel, and Arrowhead), Danone (e.g., Volvic and Evian), and The Coca-Cola Company (e.g., Bonaqua and Apollinaris).

In-Scope

  • Carbonated Bottled Water
  • Still Bottled Water

Out-Of-Scope

  • Flavoured Bottled Water
  • Vitamin Waters
  • Ice
Bottled Water: market data & analysis - Cover

Market Insights Report

Bottled Water: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: May 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Bottled Water market in Eastern Africa is experiencing significant growth and development. Customer preferences in Eastern Africa are shifting towards healthier beverage options, which has led to an increased demand for bottled water. Consumers are becoming more health-conscious and are choosing bottled water as a healthier alternative to sugary drinks. Additionally, the convenience and portability of bottled water make it a popular choice for consumers on the go. One of the key trends in the bottled water market in Eastern Africa is the rise of local brands. Local bottled water brands are gaining popularity among consumers due to their affordability and perceived quality. These brands often cater to the specific tastes and preferences of the local population, which gives them a competitive edge over international brands. Another trend in the market is the growing popularity of flavored and functional bottled water. Consumers are increasingly seeking out bottled water that offers additional benefits, such as added vitamins, minerals, or flavors. This trend is driven by the desire for a more enjoyable and refreshing drinking experience. Local special circumstances in Eastern Africa, such as the lack of access to clean drinking water in some areas, contribute to the growth of the bottled water market. In regions where tap water is not safe to drink, bottled water becomes the primary source of drinking water for the population. This creates a steady demand for bottled water products. Underlying macroeconomic factors also play a role in the development of the bottled water market in Eastern Africa. Economic growth and rising disposable incomes have increased the purchasing power of consumers, allowing them to afford bottled water as a regular part of their daily consumption. Additionally, urbanization and changing lifestyles have led to an increased demand for convenient and ready-to-drink beverages like bottled water. Overall, the Bottled Water market in Eastern Africa is experiencing growth and development due to changing consumer preferences, the rise of local brands, the popularity of flavored and functional water, local special circumstances, and underlying macroeconomic factors. As consumers continue to prioritize health and convenience, the demand for bottled water is expected to continue to rise in the region.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Bottled Water: market data & analysis - BackgroundBottled Water: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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