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  4. Ready-to-Drink (RTD) Coffee & Tea

Ready-to-Drink (RTD) Coffee - Eastern Africa

Eastern Africa
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Coffee market amounts to US$599.10k in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$10.17k in 2024.
  • Revenue, combined amounts to US$609.30k in 2024.
  • The revenue, at home is expected to grow annually by 9.56% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated Japan (US$12bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$0.00 are generated in 2024.
  • In the Ready-to-Drink (RTD) Coffee market, volume, at home is expected to amount to 132.30k L by 2024.
  • Volume, out-of-home is expected to amount to 854.40L in 2024.
  • Volume, combined is expected to amount to 133.10k L in 2024.
  • The Ready-to-Drink (RTD) Coffee market is expected to show a volume growth, at home of 5.0% in 2025.0.
  • The average volume per person, at home in the Ready-to-Drink (RTD) Coffee market is expected to amount to 0.00L in 2024.

Definition:

The Ready-to-Drink (RTD) Coffee market includes packaged coffee beverages in liquid form, ready for consumption. Common variants of RTD Coffee include iced coffee, coffee latte, and cold brew coffee. RTD products are mostly milk-based, but there are also variants like black coffee without milk. This market does not include dry products such as Instant coffee or coffee beans, which are covered in the Hot Drinks market.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include Starbucks (in cooperation with PepsiCo), Nestlé, The Coca-Cola Company, and Suntory.

In-Scope

  • Coffee Drinks in PET bottles, glass bottles, cans, carton

Out-Of-Scope

  • Coffee in dry form (Instant coffee, coffee beans)
  • Syrups
  • Coffee with alcohol
  • Ready-to-Drink meal replacements
Ready-to-Drink (RTD) Coffee & Tea: market data & analysis - Cover

Market Insights report

Ready-to-Drink (RTD) Coffee & Tea: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Ready-to-Drink (RTD) Coffee market in Eastern Africa has been experiencing significant growth in recent years. Customer preferences in the region have shifted towards convenience and on-the-go consumption, driving the demand for ready-to-drink coffee products. With busy lifestyles and increasing urbanization, consumers are seeking convenient options that can be consumed quickly and easily. RTD coffee provides a convenient solution, allowing consumers to enjoy their favorite coffee flavors without the need for brewing or preparation. Trends in the market show a growing preference for flavored RTD coffee products. Consumers in Eastern Africa are increasingly looking for unique and innovative flavors to enhance their coffee-drinking experience. This trend is driven by the desire for variety and the influence of global coffee culture. Manufacturers are responding to this demand by introducing a wide range of flavored RTD coffee options to cater to different taste preferences. Local special circumstances in Eastern Africa also contribute to the development of the RTD coffee market. The region has a strong coffee culture, with a tradition of coffee consumption that dates back centuries. This cultural affinity towards coffee creates a favorable environment for the growth of the RTD coffee market. Additionally, the rising popularity of coffee shops and cafes in the region has increased awareness and exposure to different coffee flavors, further driving the demand for RTD coffee products. Underlying macroeconomic factors also play a role in the development of the RTD coffee market in Eastern Africa. Economic growth and increasing disposable incomes have led to a rise in consumer purchasing power, allowing more consumers to afford premium products such as RTD coffee. Additionally, the growing middle class in the region has a higher inclination towards Western-style lifestyles and consumption patterns, which includes the adoption of RTD coffee as a trendy and fashionable beverage option. Overall, the Ready-to-Drink (RTD) Coffee market in Eastern Africa is experiencing growth due to changing customer preferences towards convenience, the introduction of innovative flavors, the region's strong coffee culture, and favorable macroeconomic factors. As the market continues to evolve, manufacturers and retailers in the region have the opportunity to capitalize on these trends and further expand the RTD coffee market.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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