The Outdoor Furniture market in Southern Africa is experiencing significant growth and development in recent years. Customer preferences for outdoor living spaces and the desire to create comfortable and stylish outdoor environments have contributed to the increasing demand for outdoor furniture in the region. Additionally, local special circumstances and underlying macroeconomic factors have also played a role in driving the growth of the market.
Customer preferences: in Southern Africa have shifted towards creating outdoor living spaces that are an extension of the home. People are increasingly investing in outdoor furniture to create comfortable and stylish outdoor environments for relaxation and entertainment. The desire for outdoor dining areas, lounging spaces, and outdoor kitchens has led to a growing demand for a wide range of outdoor furniture, including dining sets, loungers, sofas, and outdoor accessories. One of the key trends in the outdoor furniture market in Southern Africa is the growing popularity of eco-friendly and sustainable materials. Consumers are becoming more conscious of the environmental impact of their purchases and are seeking out furniture made from recycled materials or sustainably sourced wood. This trend is driven by a desire to reduce waste and support environmentally friendly practices. Another trend in the market is the increasing demand for multifunctional outdoor furniture. As outdoor spaces become more integrated with indoor living areas, there is a growing need for furniture that can serve multiple purposes. For example, outdoor dining sets that can be easily transformed into lounging areas or modular sofas that can be rearranged to fit different outdoor spaces. This trend reflects the desire for flexibility and adaptability in outdoor furniture.
Local special circumstances: in Southern Africa, such as the region's mild climate and natural beauty, have also contributed to the growth of the outdoor furniture market. The region's temperate weather allows for year-round outdoor living, creating a constant demand for outdoor furniture. Additionally, the stunning landscapes and natural attractions in Southern Africa make outdoor spaces an important part of the local lifestyle, further driving the demand for outdoor furniture.
Underlying macroeconomic factors: such as population growth, rising disposable incomes, and urbanization, have also played a role in the development of the outdoor furniture market in Southern Africa. As the population grows and incomes rise, more people are able to afford outdoor furniture and invest in creating outdoor living spaces. Urbanization has also led to smaller living spaces, prompting people to maximize their outdoor areas and invest in outdoor furniture to make the most of their limited space. Overall, the Outdoor Furniture market in Southern Africa is experiencing growth and development due to customer preferences for outdoor living spaces, the popularity of eco-friendly and multifunctional furniture, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is expected that these trends will shape the future of the outdoor furniture industry in the region.
Data coverage:
Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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