Home Décor - Southern Africa | Statista Market Forecast

In Southern Africa, the revenue generated in the Home Décor market Segment is valued at US$676.30m in 2024.
It is projected that the market will experience an annual growth rate of 2.00% (CAGR 2024-2029).
When compared to the global market, United States leads in terms of revenue, generating US$35bn in 2024.
Taking into account the population figures, the per person revenue in Southern Africa amounts to US$9.65 in 2024.
The demand for handcrafted African tribal art in Southern Africa's home décor market is experiencing a resurgence.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Candles
Curtains
Carpets & Rugs
Decorative Accessories

Flameless & Floating Candles
Shower Curtains
Smart Blinds
Clocks
Plants
Mirrors

The Home Décor market in Southern Africa is experiencing significant growth and development, driven by various factors such as changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: in the Home Décor market in Southern Africa are evolving, with consumers increasingly seeking unique and personalized products to decorate their homes. There is a growing demand for handmade and artisanal items, as well as eco-friendly and sustainable products. Customers are also gravitating towards minimalist and contemporary designs, with a focus on clean lines and natural materials. Additionally, there is a rising interest in incorporating african-inspired elements into home décor, showcasing the rich cultural heritage of the region. Trends in the market reflect these changing customer preferences. One notable trend is the use of natural materials such as wood, rattan, and woven fibers in furniture and home accessories. This reflects a desire for a more organic and earthy aesthetic. Another trend is the incorporation of vibrant colors and bold patterns, inspired by African textiles and artwork. This adds a touch of vibrancy and energy to living spaces. Additionally, there is a growing trend towards multifunctional furniture and space-saving solutions, as consumers seek to optimize the use of their living spaces.

Local special circumstances: also play a role in the development of the Home Décor market in Southern Africa. The region is known for its rich cultural diversity and craftsmanship, which provides a unique advantage in producing and showcasing locally made home décor products. This has led to the emergence of local artisans and designers who are gaining recognition both domestically and internationally. Furthermore, the growing middle class in Southern Africa has increased disposable incomes and purchasing power, allowing consumers to invest more in home décor and furnishings.

Underlying macroeconomic factors: contribute to the growth of the Home Décor market in Southern Africa. The region has experienced steady economic growth in recent years, leading to an expansion of the middle class and an increase in consumer spending. Urbanization is also a significant factor, as more people move to cities and seek to create comfortable and aesthetically pleasing living spaces. Additionally, the rise of e-commerce and online shopping has made it easier for consumers to access a wide range of home décor products, including those from international brands. In conclusion, the Home Décor market in Southern Africa is experiencing growth and development driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers seek unique and personalized products, the market is responding with a focus on handmade and artisanal items, eco-friendly materials, and african-inspired designs. The region's rich cultural diversity and craftsmanship provide a unique advantage, while steady economic growth and urbanization contribute to increased consumer spending. With the rise of e-commerce, the market is becoming more accessible to a wider audience, both domestically and internationally.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.