Living Room Furniture - Southern Africa

In Southern Africa, the Living Room Furniture market generates a revenue of US$737.30m in 2024.
It is projected to experience an annual growth rate of 1.11% (CAGR 2024-2029).
When compared globally, United States leads in terms of revenue generation, reaching US$73bn in 2024.
Considering the total population, the per person revenue in 2024 amounts to US$10.53.
The demand for locally handcrafted wooden living room furniture is on the rise in Southern Africa, showcasing the region's rich cultural heritage.

Definition:

This Living Room Furniture segment refers to movable objects that are designed to be used in a living room, which is typically a central and multi-functional space in a home. It includes items that are intended to make the room more comfortable and functional, such as seating, tables, and storage unts (e.g., TV stands, console tables, etc.)

Structure:

The Living Room Furniture segment is divided into two subsegments:

The Seats & Sofas subsegment refers to furniture designed for sitting, lounging, or reclining, and typically includes items such as sofas, armchairs, recliners, and ottomans.
The Cabinets, TV Stands, & Side Tables subsegment refers to furniture items that are designed to store or hold various objects such as media equipment, drinks, books, or lamps.

Additional Information:

The Living Room Furniture segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Sofas and armchairs, dining chairs
Bar tables and chairs, stools, and benches
Coffee, console, and side tables
TV and media furniture

Consumer electronics
Household appliances
Lamps and lighting
Floor covering

The Living Room Furniture market in Southern Africa is experiencing significant growth and development.

Customer preferences: Customers in Southern Africa have shown a strong preference for modern and contemporary living room furniture designs. They are increasingly seeking furniture that is stylish, functional, and reflects their personal taste. In addition, customers are placing importance on the quality and durability of the furniture, as they want their investments to last for a long time.

Trends in the market: One of the key trends in the Living Room Furniture market in Southern Africa is the increasing demand for eco-friendly and sustainable furniture. Customers are becoming more conscious of the environmental impact of their purchases and are actively seeking furniture made from sustainable materials and produced using eco-friendly manufacturing processes. This trend is driven by a growing awareness of the importance of sustainable living and a desire to contribute to a greener future. Another trend in the market is the rising popularity of multifunctional furniture. As living spaces in Southern Africa tend to be smaller, customers are looking for furniture that can serve multiple purposes and maximize the use of limited space. This includes items such as sofa beds, storage ottomans, and modular furniture systems that can be easily reconfigured to suit different needs.

Local special circumstances: One of the unique factors influencing the Living Room Furniture market in Southern Africa is the diverse cultural heritage of the region. Customers in Southern Africa have a rich and varied cultural background, and this is reflected in their preferences for furniture styles and designs. For example, customers in South Africa may prefer furniture with a more European influence, while customers in Zimbabwe may lean towards more traditional African designs. Furniture manufacturers and retailers in the region need to understand and cater to these diverse preferences in order to succeed in the market.

Underlying macroeconomic factors: The growth of the Living Room Furniture market in Southern Africa can be attributed to several underlying macroeconomic factors. Firstly, the region has experienced steady economic growth in recent years, leading to an increase in disposable incomes and consumer spending. This has allowed customers to invest in higher quality and more expensive furniture for their living rooms. Secondly, urbanization and the growth of middle-class population in Southern Africa have also contributed to the expansion of the market. As more people move to cities and experience upward mobility, there is a greater demand for furniture to furnish their new homes. Lastly, the rise of e-commerce and online shopping platforms has made it easier for customers in Southern Africa to access a wide range of living room furniture options. This has increased competition in the market and provided customers with more choices and convenience in their purchasing decisions. Overall, the Living Room Furniture market in Southern Africa is evolving to meet the changing preferences and needs of customers. The demand for modern and sustainable furniture, as well as multifunctional designs, is driving the growth of the market. Understanding the local cultural preferences and adapting to the underlying macroeconomic factors will be crucial for furniture manufacturers and retailers to succeed in this dynamic market.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.