Fresh Vegetables - Worldwide

Worldwide

Highlights

Revenue in the Fresh Vegetables market amounts to US$813.20bn in 2024. The market is expected to grow annually by 6.80% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$104.90 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 550.00bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 4.4% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 59.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market is experiencing minimal growth globally, influenced by factors such as fluctuating agricultural yields, changing consumer preferences for convenience, and increasing competition from processed alternatives, which collectively impact market dynamics.

Customer preferences: Consumers are increasingly prioritizing sustainability and health in their food choices, significantly impacting the Fresh Vegetables Market. There is a growing demand for organic and locally sourced produce, driven by a heightened awareness of environmental issues and the desire for healthier lifestyle options. Additionally, younger demographics are gravitating towards plant-based diets, influenced by cultural shifts towards veganism. This trend is further reinforced by convenience-driven innovations, such as ready-to-eat vegetable meal kits, appealing to busy lifestyles while promoting fresh eating.

Trends in the market: The Fresh Vegetables Market is experiencing a significant shift towards organic and locally sourced produce, driven by consumers' increasing focus on sustainability and health. In North America, demand for farm-to-table options is rising, with retailers emphasizing transparency in sourcing. In Europe, plant-based diets are gaining momentum, with a surge in innovative vegetable-based products catering to flexitarian consumers. In Asia, urbanization is prompting a preference for convenient, ready-to-eat vegetable options. These trends present opportunities for growers and retailers to align with consumer values, enhancing brand loyalty and market share.

Local special circumstances: In Mexico, the Fresh Vegetables Market is significantly influenced by traditional culinary practices that prioritize locally grown produce, fostering a strong preference for fresh ingredients in daily meals. The vibrant street markets serve as vital distribution points, connecting consumers directly with farmers. In Japan, strict regulations on pesticide use and a cultural emphasis on seasonal eating elevate the demand for high-quality, organic vegetables. Meanwhile, in the Mediterranean region, the popularity of the Mediterranean diet drives significant interest in fresh, antioxidant-rich vegetables, enhancing market dynamics and consumer engagement.

Underlying macroeconomic factors: The Fresh Vegetables Market is significantly shaped by macroeconomic factors such as global supply chain dynamics, trade policies, and consumer spending patterns. In countries with strong agricultural sectors, favorable fiscal policies, and investment in sustainable farming practices, the market is thriving, driven by increasing health consciousness among consumers. Moreover, inflation rates and economic stability directly influence purchasing power, impacting demand for fresh produce. Additionally, global trends toward organic and locally sourced foods are fostering growth, as consumers prioritize quality and sustainability in their dietary choices, reflecting a broader shift in food consumption patterns.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.