Vegetables - Belarus

  • Belarus
  • Revenue in the Vegetables market amounts to US$1.60bn in 2024. The market is expected to grow annually by 9.42% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$159bn in 2024).
  • In relation to total population figures, per person revenues of US$176.10 are generated in 2024.
  • In the Vegetables market, volume is expected to amount to 1.08bn kg by 2029. The Vegetables market is expected to show a volume growth of 2.3% in 2025.
  • The average volume per person in the Vegetables market is expected to amount to 103.3kg in 2024.

Key regions: Japan, United Kingdom, Philippines, India, Canada

 
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Analyst Opinion

The Vegetables Market in Belarus is witnessing subdued growth, influenced by factors such as fluctuating consumer preferences, economic conditions, and competition from imported products, which together challenge the expansion of both fresh and processed vegetable segments.

Customer preferences:
In Belarus, consumers are increasingly gravitating towards locally sourced and organic vegetables, reflecting a growing awareness of health and sustainability. This shift is influenced by a younger demographic that values transparency in food production and seeks to support local farmers. Additionally, urbanization is leading to a rise in vegetarian and vegan diets, prompting demand for diverse vegetable options. As lifestyles become busier, convenience-driven products, such as pre-packaged and ready-to-cook vegetables, are gaining traction, reshaping the traditional vegetable market landscape.

Trends in the market:
In Belarus, the vegetables market is experiencing a notable shift towards organic and locally sourced produce, driven by a heightened consumer demand for health-conscious options. This trend is particularly pronounced among younger consumers who prioritize sustainable practices and transparency in food sourcing. Additionally, the rise in vegetarian and vegan lifestyles is fostering a diverse range of vegetable offerings. As urban living accelerates, convenience-oriented products such as pre-packaged and ready-to-cook vegetables are emerging, challenging traditional market dynamics and presenting new opportunities for industry stakeholders to innovate and cater to evolving consumer preferences.

Local special circumstances:
In Belarus, the vegetables market is shaped by a rich agricultural heritage and a strong emphasis on self-sufficiency, influenced by the country's commitment to food security. The fertile soil and favorable climate enable diverse vegetable cultivation, while government support for organic farming initiatives fosters sustainable practices. Cultural preferences for traditional dishes also drive demand for specific local varieties. Furthermore, regulatory measures promoting local produce over imports are enhancing market dynamics, encouraging consumers to prioritize fresh, locally sourced vegetables.

Underlying macroeconomic factors:
The vegetables market in Belarus is significantly influenced by macroeconomic factors such as agricultural policies, economic stability, and consumer spending trends. The government's focus on enhancing food security through subsidies and support for local farmers bolsters production capabilities. Additionally, fluctuations in global commodity prices and trade dynamics impact the cost of imported fertilizers and seeds, affecting local cultivation. Economic growth and rising disposable incomes encourage consumers to prioritize fresh, locally sourced vegetables, while inflation rates can influence purchasing power and demand. These interconnected factors shape the overall performance and development of the vegetables market within Belarus.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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