Vegetables - Bangladesh

  • Bangladesh
  • Revenue in the Vegetables market amounts to US$20.45bn in 2024. The market is expected to grow annually by 9.76% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$159bn in 2024).
  • In relation to total population figures, per person revenues of US$117.10 are generated in 2024.
  • In the Vegetables market, volume is expected to amount to 12.83bn kg by 2029. The Vegetables market is expected to show a volume growth of 5.1% in 2025.
  • The average volume per person in the Vegetables market is expected to amount to 59.8kg in 2024.

Key regions: Japan, United Kingdom, Philippines, India, Canada

 
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Analyst Opinion

The Vegetables Market in Bangladesh is witnessing subdued growth, influenced by factors such as fluctuating agricultural productivity, changing consumer preferences for fresh options, and challenges in supply chain efficiency affecting processed and frozen segments.

Customer preferences:
Consumers in Bangladesh are increasingly prioritizing fresh, locally-sourced vegetables, driven by a growing awareness of health and nutrition. This shift is influenced by cultural trends that emphasize traditional diets rich in vegetables, particularly among younger generations. Additionally, urbanization is changing lifestyles, leading to a demand for convenient, ready-to-cook vegetable options. As more consumers adopt healthier eating habits, there is a notable rise in the popularity of organic and pesticide-free produce, reshaping the dynamics of the vegetables market.

Trends in the market:
In Bangladesh, the Vegetables Market is experiencing a surge in demand for organic and locally-sourced produce, reflecting a shift towards health-conscious consumer behavior. Urban populations are increasingly seeking convenient, ready-to-cook vegetable options due to busy lifestyles, while younger generations are embracing traditional diets that prioritize vegetable intake. This trend emphasizes the importance of sustainable farming practices and pesticide-free options, compelling industry stakeholders—such as farmers, retailers, and policymakers—to adapt their strategies to meet evolving consumer preferences and enhance food safety standards.

Local special circumstances:
In Bangladesh, the Vegetables Market is uniquely shaped by its rich agricultural heritage and diverse climatic conditions, which allow for a wide variety of seasonal produce. The cultural emphasis on fresh ingredients in traditional Bangladeshi cuisine further drives demand for locally-sourced vegetables. Additionally, regulatory frameworks promoting organic farming are gaining traction, encouraging sustainable practices among farmers. Urbanization is also influencing market dynamics, as city dwellers increasingly prefer accessible, pre-packaged vegetables that cater to their fast-paced lifestyles, creating new opportunities for innovation in distribution and retail.

Underlying macroeconomic factors:
The Vegetables Market in Bangladesh is significantly shaped by macroeconomic factors such as national economic health, global trade dynamics, and agricultural policies. With a growing GDP, increased consumer purchasing power enhances demand for fresh produce. Global trends towards healthy eating and sustainability further drive interest in locally-sourced vegetables. Fiscal policies promoting agricultural subsidies and investment in rural infrastructure support farmers, while urbanization prompts a shift towards modern retail formats. Fluctuations in global commodity prices, influenced by climate change and trade agreements, also impact local vegetable production and pricing. These factors collectively shape the market landscape, presenting both challenges and opportunities for stakeholders.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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